About Low Battery
Vision
We will be the definitive home for next-generation superfans of music & culture. A leader in social first brand-building, obsession drives perfection in tailoring content to audience passion points transforming followers into fiercely loyal community members. Bridging the gap from the digital to physical world we provide our communities with unforgettable experiences and products. Our artist-first approach makes us a magnet for talent to amplify their work and partner with brands.
Who We Are
Low Battery is the home for next-gen superfans of pop culture. With over 52M fans across 9 social-first brands in music, fashion, gaming and internet news—we're where the next-generation comes for entertainment and culturally relevant content.
RapTV | What’s Next in Hip Hop & Culture | @rap
Bars | For Die-Hard Hip-Hop Fans | @bars
Concerts | Live Hip Hop & New Music for the Next Generation | @concert
ReggaetonTV | Latin Music & The Culture Surrounding it | @reggaetontv
Drip | What's Next In Fashion, Style, & Culture | @drip
Controller | All Things Gaming & Entertainment | @controller
PopHive | The Buzz on All Things Pop Culture | @pophive
Country Hub | Country, Now | @countryhub
Uncut | Internet News & Entertainment | @uncut
Company Culture
Making our ambitious vision a reality will not be easy. So we don’t hide the truth…it’s not easy to work here.
Our culture is unique and characterized by many things including but not limited to high standards, transparency, relentless accountability, a pursuit of goals & intellectual honesty (not looking good) and growth mindset.
Our company culture will evolve over time, but many of these values are fundamental to what we do and who we are and, therefore, will not change. Every day, we strive to live as closely to these values as we can, and of course, it doesn’t always happen.
The Opportunity
Joining the social team as a Social Editor means you will be servicing content to hundreds of thousands of our pre-existing audience on a daily basis, working with the other members of the social team to strategize content pieces and be a driving force in creating one of the largest Pop music brands on social. We are looking to bring on a creative individual who is very passionate about Pop music and interested in making a direct impact immediately. You’ll join a fast-moving, supportive team that celebrates experimentation and moving at the speed of culture.
ResponsibilitiesDriving Social Performance: Driving growth & engagement across @pophive’s social platforms including Instagram, TikTok, X, and FacebookContent Creation: Creating, publish, & curate a minimum of 15 pieces of content per day.Identifying Cultural Opportunities: Identify emerging pop culture trends, memes, and conversations — and translate them into timely, platform-native content.Breaking The News: Work alongside the social team to roll out stories, breaking news, and editorial content across social throughout the day and into the night/weekend hours.Community Management: Engage directly with the PopHive audience via comments, replies, and story polls to foster community connection and collect insightsPost Creation: Use design software like Photoshop to create formatted posts and graphics.Stay On The Pulse: Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth and stay up-to-date with best practices.Leverage Data To Drive Social Insights: Monitor and analyze social media metrics, such as impressions, engagement, and audience sentiment, to evaluate the effectiveness of content strategies and provide data-driven insights.Support Sales Campaigns: Collaborate with sales team to roll out ad campaigns in a timely manner.Expected Outcomes15+ Posts Per DayYoY growth in community engagement.QoQ social follower growth.QoQ growth in social content concepts pitched.Must Have3+ years of hands-on experience managing and growing social media accounts for brands or publishers.Deep knowledge of core social platforms (Instagram, TikTok, X/Twitter, Facebook, Threads) and their evolving best practices.Intermediate experience with graphic design skills in services such as PhotoshopA deep understanding of journalism guidelines, accuracy, and fact-checking standards.Passionate about Pop music and fluent in intersection of current music, artists, and the pop culture landscape.Strong communication skills & experience working within a team + across departments (editorial, video, design.)Exceptional writing and editing skills with a strong eye for grammar, tone, and voice.Organized, detail-oriented, and comfortable working in a fast-paced, deadline-driven environment.Comfortable using analytics tools (e.g., Instagram Insights, Measure Studio, or similar) to inform strategy and optimize performance.Positive, intuitive, and always proactive.What We OfferCompetitive compensationA fully remote teamHealth insuranceYearly skills development budgetRapTv is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
