Marketing Operations Manager

**PLEASE SUBMIT YOUR RESUME/CV IN ENGLISH**

Industry: Real Estate & Construction
Location: Remote (LATAM)
Employment Type: Full-Time | Contractor (Indefinite)
Compensation: $1,800 – $2,500 USD/month

Job Overview

We are seeking a highly analytical and operationally driven Marketing Operations Manager to serve as the operational backbone of a fast-growing real estate investment business. This is a high-ownership role focused on building scalable systems, driving performance accountability, and translating marketing and operational data into actionable business decisions.

This role is ideal for someone who combines strong marketing operations knowledge with structured team leadership. You will work directly with leadership to improve operational efficiency, optimize marketing performance, and create systems that enable scalable growth.

What You’ll Own

Marketing Operations & Performance Management

• Own and maintain reporting across marketing funnels and lead generation channels
• Track and analyze KPIs such as CPL, CPA, ROI, conversion rates, lead velocity, and conversion cycle time
• Build and maintain dashboards and weekly reporting frameworks for leadership
• Analyze channel performance and proactively identify inefficiencies or underperforming campaigns
• Manage lead flow, segmentation, attribution logic, and campaign data accuracy
• Support outbound marketing initiatives including cold calling, SMS, direct mail, referrals, and email outreach
• Work hands-on with marketing and CRM data to improve visibility, reporting accuracy, and operational decision-making

CRM & Operational Systems

• Maintain CRM structure, pipeline accuracy, and operational workflows
• Improve systems and automations to reduce manual work and increase efficiency
• Manage large datasets, including data cleaning, auditing, imports/exports, and operational organization
• Build scalable workflows and operational processes that support company growth
• Create and maintain SOPs and process documentation for repeatable functions
• Own workflow and project management systems such as ClickUp or similar platforms

Team Accountability & Operational Leadership

• Manage and oversee remote team members including VAs, cold callers, lead managers, or operational staff
• Establish KPI scorecards, reporting cadences, and accountability frameworks
• Lead weekly performance meetings and track operational metrics across teams
• Identify operational bottlenecks and implement structured solutions
• Support performance management initiatives, including coaching and underperformance resolution
• Serve as a key operational point of contact for leadership

Required Qualifications

• 4+ years of direct experience in Operations, Marketing Operations, RevOps, or similar performance-driven operational roles
• Near-native English proficiency (strong C1/C2 written and spoken)
• Strong hands-on experience working with marketing and operational KPIs, including CPL, CPA, ROI, attribution, funnel performance, and conversion metrics
• Proven experience personally handling marketing or CRM data, reporting, funnel analysis, and campaign performance tracking
• Experience owning performance outcomes, operational metrics, or marketing channels — not solely supporting reporting functions
• Demonstrated experience managing remote teams with structured accountability systems such as KPIs, scorecards, reporting frameworks, or performance tracking processes
• Experience directly handling team performance management and operational accountability
• Advanced Excel skills and strong comfort working with large datasets (10K+ records)
• Strong analytical thinking and ability to turn data into operational decisions
• Ability to work independently, create structure, and thrive in fast-paced environments

Preferred Qualifications

• Experience building operational systems or workflows from scratch
• Experience with automation tools such as Zapier, ClickUp, or similar platforms
• Familiarity with Power BI, SQL, Tableau, or Power Query
• Experience in lead generation, outbound marketing, or U.S.-based service businesses
• Experience working in high-growth or performance-driven environments

Key Traits

• Systems thinker who creates structure and clarity
• Data-driven and highly analytical
• Strong sense of ownership and accountability
• Process-oriented problem solver
• Clear and direct communicator
• Proactive operator who identifies solutions independently

What This Role Is NOT

• Not an assistant or administrative support role
• Not a purely creative marketing position
• Not a coordination-only role without ownership
• Not suitable for candidates whose experience is limited to customer support, social media management, or basic project coordination

Compensation & Benefits

• Base Salary: $1,800 – $2,500 USD/month
• Performance-based bonuses tied to operational outcomes
• Annual compensation review
• Internet/home office stipend
• Paid time off + U.S. holidays (after 6 months)
• Long-term growth opportunity with direct leadership exposure

This is a remote/telecommute position.