Key Facts

Remote From:

Fixed term

English

Hard Skills

Usage Tracking Google Analytics Google Tag Manager Data-Flow Analysis Data Warehouse Systems Customer Requirements Analysis KPI Management Browser Compatibility Data Architecture Data Integration +18 more

Other Skills

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Problem Reporting
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Collaboration

Test Yantra

About Test Yantra

Test Yantra is a leader in Quality Engineering Services for Global Brands with our approach to Digital Engineering and we become your partner to conceptualize our test-to-fit solution in your business roadmap. With a focus on creating a superior experience throughout our journey for our customers, partners and people and to create and bring that value-creating for the whole eco-system We become your partner to align to your goals through our technology, operational and market leadership to have a seamless delivery in any type of testing transformation by optimal way of our best-proven people, process, practices and platforms. With the roots of having Quality engineering expertise in Test Automation Engineering, Testing as a Service and Crowd testing and now a trusted partner to Global brands from SaaS, Consumer Products, Finance, Telecom, Internet, Entertainment & Media and more. Visit www.testyantra.com for our offerings Join us on our Journey in Quality Engineering

Company type: Large

Founded: 2018

Company size: 1001 - 5000

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Job description

Web & App Tracking - Provide guidance/analyst/consulting

Design, implement, and maintain tracking across web and app platforms
Configure and manage tools such as Google Tag Manager and Google Analytics
Define and implement event tracking, conversion tracking, and data layers
Monitor and troubleshoot tracking issues and ensure data accuracy
Collaborate with marketing and product teams on measurement requirements

Cookie Consent & Compliance

Implement and maintain consent management platforms such as OneTrust or Cookiebot
Ensure compliance with GDPR and internal privacy policies
Manage consent signals and ensure alignment with tracking setup
Coordinate with legal and compliance stakeholders

Business Analysis

Translate business needs into technical tracking and data requirements
Define KPIs, measurement frameworks, and reporting structures
Document tracking specifications, data flows, and implementation logic
Act as a liaison between marketing, IT, and data teams

Data Engineering (Martech Focused)

Support data collection, transformation, and validation processes
Ensure consistency and quality of marketing data across platforms
Integrate tracking data into reporting tools such as Power BI or data warehouses
Assist in debugging and optimizing data pipelines

HTML Templates & Front-End Support

Develop and maintain HTML templates for emails, landing pages, and tracking implementations
Ensure templates are optimized for performance, compatibility, and tracking