Vesta Software Group
Holding Companies
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The Company
CRB Cunninghams is the UK's leading provider of cashless catering, identity management, online payments, and nutritional analysis solutions, supporting more than 3,300 schools and colleges nationwide.
With nearly 60 years of heritage, we employ over 100 dedicated professionals, including a national field service team delivering fast, expert support wherever it is needed. We operate from offices in Headley (Birmingham) and Loanhead (Edinburgh).
In recent years, CRB Cunninghams has experienced strong growth, driven by innovation, customer intimacy, operational excellence, and a clear, meaningful vision.
Our purpose is simple and powerful: When children eat well and enjoy lunchtimes, they are happier, healthier, and achieve more.
Our strategy is to help schools deliver fully cashless dining experiences that enable anonymous free-school-meal access, streamline operations, and accelerate the provision of nutritious meals.
The Role
The Product Marketing Manager will play a central role in how CRB Cunninghams' products are understood, positioned, and adopted in the market.
Sitting within the product function, this role acts as the bridge between product, marketing, and commercial teams. It combines deep customer understanding with strong commercial instincts — ensuring that insight into customer needs, behaviours, and market trends continuously strengthens how we position, package, launch, and grow our products.
This is a high-impact role for someone who is genuinely curious about customers, energised by turning insight into action, and commercially minded enough to translate product capabilities into clear propositions, compelling launches, and measurable growth.
AI fluency is expected as part of modern marketing and product practice. You should be comfortable using AI tools to improve the speed and quality of your own work, and able to clearly articulate and position AI-driven product features to customers and the market.
Key Responsibilities
Customer Insight & Market Intelligence
Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data.
Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market.
Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products.
Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving.
Product Positioning & Messaging
Develop and maintain clear positioning, messaging, and value propositions across the product portfolio.
Translate product capabilities and innovations into compelling, outcome-led customer narratives.
Ensure product narratives are consistent and clear across customer-facing channels and internal materials.
Go-to-Market & Launch Readiness
Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns.
Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries.
Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready.
Product Commercialisation & Revenue Growth
Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership.
Evaluate appropriate fulfilment models for new offers, including sales-assisted approaches and automated or marketing-led fulfilment.
Identify opportunities to extend adoption, expand into adjacent use cases, and grow revenue across the portfolio — including evaluating where our core competencies support product or market extension.
Customer Journey & Adoption
Understand key customer journeys across awareness, evaluation, onboarding, and adoption.
Identify friction points and opportunities to improve conversion, engagement, and retention.
Develop content and programmes that help customers realise value quickly and fully.
Build and maintain structured feedback loops — such as webinars, customer communities, and advisory groups — that generate ongoing commercial and market insight.
Market Presence
Shape how products are represented across websites, campaigns, content, and events.
Monitor market trends, competitors, and customer sentiment to inform positioning and go-to-market decisions.
Key Skills & Experience
Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products.
Strong written communication and the ability to turn product detail into clear, compelling customer language.
Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes.
Experience shaping or supporting product pricing, packaging, or commercial launch decisions.
Strong coordination and stakeholder management skills across product, sales, and marketing teams.
Comfortable working across multiple products, audiences, and priorities.
Analytical mindset with the ability to combine qualitative and quantitative insight.
Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.
Desirable Experience
Experience in B2B, EdTech, payments, or operational workflow products.
Experience supporting product launches, adoption programmes, or portfolio commercialisation.
Familiarity with customer engagement programmes, digital channels, or content platforms.
Experience building or contributing to customer insight, feedback, or voice-of-customer programmes.
What Success Looks Like
Deep customer understanding actively informs how we position, package, and sell our products.
Customer feedback loops are established and regularly generate actionable commercial and market insight.
Products are clearly positioned and easy for customers, prospects, and internal teams to understand.
New features, modules, and solutions are supported by coordinated, high-quality go-to-market plans.
Pricing, packaging, and fulfilment approaches are clear, practical, and aligned to how the business can sell.
Customer journeys are optimised, reducing friction and improving adoption, retention, and expansion.
Opportunities for commercial growth — including new packaging, adjacent use cases, and market extension — are consistently identified and pursued.
Product marketing activity contributes to stronger uptake, expansion, and revenue growth across the portfolio.
Sales and customer teams are equipped with clear, confident messaging that improves outcomes.
Why Join CRB Cunninghams?
Play a key role in shaping how a market-leading EdTech portfolio is taken to market and grown.
Work in a collaborative, ambitious team with strong domain expertise and a clear mission.
Have genuine influence over how products are positioned, commercialised, and understood by customers.
Help deliver meaningful impact in schools, improving outcomes for students nationwide.
Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Within these markets, Jonas is comprised of over 65 distinct brands, each a respected leader in its domain.
Jonas’ vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of “Software for Life.” We are committed to technology, product innovation, quality, and exceptional customer service.
Jonas Software supports over 60,000 customers in more than 30 countries. We employ over 6,000 skilled professionals, including industry experts and technology specialists. Across our broader network, we support a global workforce of more than 30,000 employees.
Headquartered in Canada, Jonas Software has a global footprint with offices around the world. We’re a 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.
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