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Senior Manager, Market Expansion & Sales Development - NA

Key Facts

Remote From: 
Full time
Senior (5-10 years)
English

Other Skills

  • Accountability
  • Communication
  • Leadership
  • Negotiation
  • Teamwork
  • Strategic Thinking
  • Relationship Management
  • Problem Solving

Roles & Responsibilities

  • Bachelor’s degree with 8–10+ years of experience in regional sales leadership, dealer/channel development, or related industries
  • Proven track record building and expanding high-performing dealer networks with ownership of regional sales performance (wholesale/retail growth, forecasting, and business planning)
  • Exceptional relationship management skills with ability to influence dealers, franchise partners, and senior stakeholders
  • Demonstrated ability to work cross-functionally and support product launches, retail programs, and strategic growth initiatives

Requirements:

  • Dealer Network Development and Onboarding: prospect, evaluate, and sign new Bayliner, Trophy, and Heyday dealers; lead onboarding and market entry; identify gaps and dealer optimization actions for growth
  • Regional Sales Management for Southeast: own wholesale and retail performance; develop and execute regional sales strategies to achieve volume, mix, and profitability targets; conduct regular dealer business reviews and monitor market trends
  • Freedom Boat Club Relationship Management: act as single point of contact for FBC franchise network within the region; coordinate boat placement, fleet planning, and model mix; collaborate with Freedom leadership on growth and brand initiatives
  • Trophy Brand Relaunch and Retail Programs: support dealer network and regional strategies for Trophy relaunch; onboard and support Trophy-capable dealers; assist in development and execution of retail programs and GTM alignment

Job description

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Location: Remote 

Travel Required: 50-60% 

Direct Reports: N/A

Pay Range: $103,200 to $144,000 

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future. 

Relocation: No

 

Innovation is the heart of Brunswick See how your contributions will help transform vision into reality:

Position Overview:  

As part of the talented Venture Boat Group team, the Senior Manager, Market Expansion & Sales Development for Venture Boat Group is responsible for expanding and strengthening the North American dealer network while serving as Regional Sales Manager for the Southeast territory. The role focuses on prospecting, recruiting, and onboarding new dealers; driving regional wholesale and retail performance; supporting Freedom Boat Club sales & relationships; and leading dealer-related components of the Trophy brand re-launch. This position also assists in the strategic development and execution of retail programs in collaboration with internal teams and partners. 

 

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:  

Dealer Network Development  

  • Prospect, evaluate, and sign new Bayliner, Trophy and Heyday dealers aligned with brand standards, market coverage, and growth objectives within assigned territory while assisting other markets as required. 

  • Lead dealer onboarding and market entry activities, ensuring operational readiness and brand alignment. 

  • Identify network gaps, white-space opportunities, and dealer optimization actions to support long-term growth. 

Regional Sales Management (NC, SC, FL, GA, MS, AL, LA, Southeast TX)  

  • Own wholesale sales performance and territory management for the Southeast region. 

  • Develop and execute regional sales strategies to achieve volume, mix, and profitability targets. 

  • Conduct regular dealer business reviews, providing performance guidance and sales planning support. 

  • Track market trends, competitive activity, and dealer health to proactively manage risk and opportunity. 

Freedom Boat Club (FBC) Management  

  • Act as single point of contact for FBC franchise & corporate network relationships within the assigned region. 

  • Coordinate boat placement, fleet planning, and model mix to align with club utilization and Bayliner/Trophy objectives. 

  • Collaborate with Freedom leadership to support growth, retention, and brand representation initiatives. 

  • Attend and support annual FBC Forum 

Trophy Brand Re-Launch  

  • Support and execute dealer network and regional sales strategies related to the Trophy brand relaunch. 

  • Assist in identifying, onboarding, and supporting Trophy-capable dealers in priority markets. 

  • Ensure alignment with go-to-market plans, training activities, retail launch activities, and brand standards at the dealer level. 

Retail Program Development & Execution  

  • Assist in the development of retail sales, marketing, and promotional programs to drive dealer retail success. 

  • Support execution of national and regional retail initiatives, including inventory planning, flooring utilization, and promotional compliance. 

  • Partner cross-functionally with marketing, finance, and operations to enhance retail effectiveness and customer experience. 

  • Assist in the strategic development and execution of regional ‘Growth Plays’ to further engage dealers & customers in the brand and increase sales.  

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Qualifications:   

  • Bachelor’s degree with 8–10+ years of experience in regional sales leadership, dealer/channel development, or related industries 

  • Proven track record building and expanding high-performing dealer networks. 

  • Strong ownership of regional sales performance, with experience driving wholesale/retail growth, forecasting, and business planning 

  • Exceptional relationship management skills with ability to influence dealers, franchise partners, and senior stakeholders 

  • Demonstrated ability to work cross-functionally and support product launches, retail programs, and strategic growth initiatives 

 

 

The hiring range for this position is $103,200 to $144,000annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.  

In addition to base pay, this position is eligible for an annual discretionary bonus.  This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.  

 

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!  

 

About Brunswick Boat Group 

Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide. 

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.

Next is Now!  


We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. 

For more information about EEO laws, - click here

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.

#Brunswick Corporation

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