PPC Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking a PPC Specialist to support digital growth initiatives through high-performing paid media campaigns, reporting, and AI-assisted optimization. The company is focused on maximizing digital performance through strategic collaboration across paid media, SEO, and social media channels while leveraging automation and AI-driven workflows.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The PPC Specialist will manage and optimize paid media campaigns across Google Ads, Bing Ads, Local Services Ads, and Google Business while supporting reporting, analytics, and campaign optimization efforts. This role combines hands-on campaign management with AI-assisted workflow automation and cross-functional collaboration with SEO and social media teams.

Key Responsibilities

Paid Media Campaign Management

• Set up, manage, and optimize Google Ads, Bing Ads, and Local Services Ads campaigns to achieve target KPIs

• Manage and optimize Google Business presence to improve local visibility and engagement

• Monitor and adjust bids, budgets, targeting, and campaign performance to maximize ROI

• Collaborate with SEO and social media teams to align campaigns and broader marketing initiatives

Analytics & Reporting

• Track and analyze campaign performance across paid media platforms

• Prepare regular performance reports highlighting ROI, trends, and optimization opportunities

• Provide actionable insights to improve campaign effectiveness and cross-channel performance

AI Integration & Workflow Automation

• Utilize AI tools to automate repetitive PPC tasks including bid adjustments, reporting, and ad copy testing

• Leverage AI for keyword research, targeting improvements, and ad optimization

• Identify opportunities to improve campaign efficiency through automation and AI-assisted workflows

Collaboration & Creative Support

• Work closely with SEO and social media teams to ensure cohesive campaign execution

• Support creative teams with ad asset recommendations, testing strategies, and performance insights

• Contribute to cross-functional marketing initiatives and optimization efforts

Continuous Improvement

• Stay current on PPC, paid media, AI, and search marketing trends and best practices

• Recommend workflow improvements and optimization opportunities across campaign management processes

Qualifications

Experience

• 2+ years of professional experience managing PPC or Google Ads campaigns

• Strong experience with paid media platforms, bid strategies, and campaign optimization

• Experience with reporting, analytics, and campaign performance tracking

Skills

• Strong understanding of Google Ads, Bing Ads, and paid search marketing

• Analytical mindset with the ability to interpret performance data and optimize campaigns

• Comfortable leveraging AI tools for workflow automation and campaign optimization

• Strong communication and collaboration skills

• Ability to work cross-functionally with SEO, social media, and creative teams

• Organized and detail-oriented with strong follow-through and campaign management abilities

What Success Looks Like

• Paid media campaigns consistently achieve or exceed ROI and performance goals

• Accurate and timely reporting with actionable optimization insights

• Improved workflow efficiency through AI-assisted automation

• Strong collaboration across paid media, SEO, and social media initiatives

• Consistent optimization and improvement of campaign performance

Opportunity

This is an exciting opportunity to manage high-performing PPC campaigns while leveraging AI-driven tools and automation to improve digital marketing performance. The PPC Specialist will work closely with cross-functional teams and play a key role in driving measurable growth across paid media channels.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets