The Sr. Director, Platform Growth & Development is responsible for defining and executing the company’s distribution, growth, and monetization strategy across top streaming OEM platforms including Amazon, Roku, Google, Apple, and other targeted device partners. This role owns senior-level relationships, drives complex commercial agreements, and leads cross-functional initiatives to maximize reach, engagement, and revenue. As a key member of the Digital Commerce team, this role delivers business impact by scaling platform partnerships into durable, high-growth channels.
KEY RESPONSIBILITIES
Platform Strategy & Revenue Ownership
Develop and lead the integration of end-to-end marketing strategy for all major streaming platforms; own traffic, conversion and sales targets, growth forecasts, as well as long-range planning across product, business development, and advertising.
Executive Relationship Management
Build and maintain senior, multi-threaded relationships with key partners (Amazon, Roku, Google, Apple, etc.); serve as the primary marketing point-of-contact and lead regular business reviews, negotiations, and strategic planning sessions in partnership with other internal teams.
Deal Structuring & Negotiation
Partner in complex negotiations for distribution agreements, revenue share models, co-marketing investments, and platform merchandising opportunities; partner with biz dev, product marketing, and finance to structure scalable, high-impact deals.
Performance Optimization & Growth
Establish KPIs and operating rhythms to monitor platform performance (acquisition, engagement, retention, monetization); work collaboratively to identify and execute opportunities to accelerate growth and improve ROI across channels.
Team Leadership & Organizational Development
Lead and develop a high-performing partnerships team; set priorities, allocate resources, and build organizational capabilities to support long-term platform growth.
QUALIFICATIONS
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This role requires but is not limited to 10 – 20% travel as needed.
This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $162,593 - $295,113
Low (N1): $162,593 - $243,789
Mid (N2): $171,150 - $256,620
High (N3): $188,265 - $282,282
Top (N4): $196,823 - $295,113
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
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