Strategic Business Development Manager - Eastern Canada

POSITION SUMMARY:

Responsible for driving profitable revenue generation from assigned retail travel agencies and key accounts for Azamara Cruises. The Strategic Business Development Manager must reside in Eastern Canada and possess a valid driver’s license, passport, and reliable personal vehicle.

This role is responsible for meeting or exceeding corporate growth targets, including Quarterly and Annual Sailed Revenue and Quarterly Booked Guests. The position requires delivering sales presentations to both small and large audiences to promote the Azamara brand, ships, and destinations. The role will also develop and execute localized marketing and promotional programs within the assigned territory, and partner with accounts to drive and grow group business.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Build and maintain strong relationships with decision-makers across assigned accounts and travel advisors within the territory.
2. Partner with leadership to analyze performance and identify growth opportunities within the territory.
3. Develop comprehensive territory account plans and execute targeted marketing and promotional strategies for the assigned account base.
4. Maintain thorough knowledge of all Azamara Cruises products, services, brand standards, and policies.
5. Analyze sales performance data and deliver monthly and quarterly business reviews for key accounts.
6. Collaborate with HQ roll-up accounts to identify opportunities and communicate strategic execution plans across the North America sales team in partnership with the AVP of Sales.
7. Gather, analyze, and communicate key customer metrics, including ROI, cost of sale, yield, retention, and automation insights.
8. Develop and support brand ambassadors by keeping them informed on itineraries, pricing, and product enhancements, while driving engagement and motivation to sell Azamara.
9. Maintain accurate administrative documentation of sales activities in HubSpot.
10. Manage COOP and T&E budgets effectively and in alignment with company guidelines.

QUALIFICATIONS:

• Bachelor’s degree preferred, or an equivalent combination of education and relevant experience in cruise line sales or tour operator sales
• French language proficiency preferred

KNOWLEDGE AND SKILLS:

• Minimum of 5 years of proven outside sales experience required; travel industry experience strongly preferred
• Ability to travel frequently within the assigned territory

Core Competencies:

• Financial and business acumen
• Strong presentation and communication skills
• Strategic thinking and planning
• Information management (technology, sales automation, AI)
• Territory management
• Interpersonal and collaboration skills
• Strong sales aptitude and execution
• Self-motivation and discipline