Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

TikTok Marketing Campaign Management Performance Management Budget Management Channel Management Good Documentation Practices Campaign Management

Other Skills

•
Troubleshooting (Problem Solving)

Roles & Responsibilities

Hands-on TikTok UA experience (web/B2C) with proven experience in USA + Tier-1 markets; CIS-only experience is not a fit
Budget ownership at $100k+/month (ideally $200k+/month) with strong performance thinking (CPA/ROAS/LTV, scaling)
Strong grasp of Facebook best practices (structure, scaling, bidding, measurement, troubleshooting) and ability to balance execution (70–80%) with leadership (20–30%)
Experience or exposure to automation and practical understanding of AI/creative iteration workflows

Requirements:

Own TikTok UA for web funnels across the core dating portfolio with primary focus on USA + Tier-1 markets; plan, launch, optimise and scale campaigns (monthly spend typically $200k–$300k+ per channel, with growth ambitions)
Build and maintain account/BM structures and operational hygiene (tracking setup, domains, whitelists, payment flow, basic infrastructure)
Run a structured creative testing loop: hypotheses → iterations → learning → scaling
Drive automation improvements (rules/scripts/integrations with 3rd-party automation tools) and document best practices to scale the channel reliably

Social Discovery Group

About Social Discovery Group

Social Discovery Group is a global technology company that builds the future of social discovery apps at the intersection of dating, social, and entertainment. Our portfolio includes 60+ platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund. More than 500 million people across 150 different countries enjoy our products. We strive to have 10 times as many. Our international team of 1,200 professionals and digital nomads works all over the world. Together we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfill their needs for communication and attention from other people and artificial life forms. 🎉 In August 2024 we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks. Your opportunities with SDGroup: ➔Join to work alongside other inspired and creative minds. We employ international professionals with a background in launching global products ➔Grow as an expert. We have a mentoring system and an internal IT community of professionals one can learn a lot. ➔Become a Digital Nomad. We believe that digital nomads are the pioneers of our time, ready to change the world and change themselves. ➔Create your own product. For more than 20 years we have been creating premium international online services in global dating, and within our own venture studio we are launching new projects in the entertainment, social games, and streaming segments. You will have the opportunity to create innovative products. We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products We are the refugee friendly company.

Company type: SME

Founded: 2018

Company size: 1001 - 5000

Website LinkedIn See all jobs →

Job description

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Senior UA Manager (TikTok) .

Your main tasks will be:

Own TikTok UA for web funnels across our core dating portfolio (e.g., Dating.com / DateMyAge and similar products), with a primary focus on USA + Tier-1.
Plan, launch, optimise, and scale campaigns (typical monthly spend per channel is in the $200k–$300k+ range, with growth ambitions).
Build and maintain account/BM structures and operational hygiene (tracking setup, domains, whitelists, payment flow, basic infrastructure).
Run a structured creative testing loop: hypotheses → iterations → learning → scaling.
Drive automation improvements (rules/scripts/integrations with 3rd-party automation tools) and document best practices to scale the channel reliably.

We expect from you:

Hands-on TikTok UA background (web/B2C), with proven experience in the USA + Tier-1 (CIS-only experience is not a fit).
Budget ownership at $100k+/month level (ideally closer to $200k+/month), with clear performance thinking (CPA/ROAS/LTV, scaling logic).
Strong grasp of Facebook best practices (structure, scaling, bidding, measurement, troubleshooting) and readiness for a role that is ~70–80% execution / ~20–30% channel leadership.
Experience (or solid exposure) to automation + a practical understanding of AI/creative iteration workflows.

What do we offer:

REMOTE OPPORTUNITY to work full-time;
Vacation 28 calendar days per year;
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
Bonuses up to $5000 for recommending successful applicants for positions in the company;
50% payment for professional training, international conferences, and meetings;
Corporate discount for English lessons;
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.