Sr. Manager - Retail Media & Merchandising

Job Description

The Senior Manager, Amazon Media & Merchandising is responsible for accelerating eCommerce growth by integrating best-in-class digital media strategy with best-in-class digital shelf execution across Amazon. This role owns the end-to-end connection between traffic generation, conversion optimization, and content excellence—ensuring that every dollar invested in media translates into measurable sales impact. As a key leader within the eCommerce organization, this role drives both short-term performance and long-term capability building in a highly dynamic retail environment.

Essential Functions & Responsibilities:

• Lead the development and execution of full-funnel Amazon media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
• Own the integration of media and merchandising strategies, ensuring alignment between traffic-driving tactics and conversion-driving digital shelf execution
• Partner closely with Sales, Brand, and Agency teams to translate business objectives into data-driven media and content plans
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
• Drive continuous improvement of Amazon PDPs and across Amazon’s digital placements in partnership with Digital Shelf, including content, imagery, A+ content, and SEO to maximize conversion
• Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments)
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., ABVP, AMC)
• Build and institutionalize best practices, playbooks, and capabilities across Amazon media and digital shelf management
• Manage agency partners (e.g., creative, retail) and vendors, ensuring high-quality execution, innovation, and accountability against KPIs                              

Expected Experience & Required Skills:

• 7+ years of experience in eCommerce, digital media, or performance marketing, with a strong preference for Amazon-specific experience
• Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
• Advanced analytical skills with experience leveraging tools such as Amazon Marketing Cloud, retail analytics platforms, and media reporting dashboards
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
• Strong strategic thinking combined with hands-on execution capability in a fast-paced environment
• Excellent communication skills, with the ability to translate complex data into clear business insights and recommendations
• Experience building capabilities, processes, and ways of working that scale across an organization
• Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)                 

Work Environment & Schedule:

• This position is considered a Remote based role that can be performed from a home office Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.

Location:

• Remote – Employee’s Home

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.