Regional HRBP -D2C

This will be a remote role with travel.

Manage all human resources activities within an assigned region and serve as a strategic business partner to senior level operations and sales leaders. Lead a highly capable team of human resources professionals aimed to improve talent and performance management, retention, and workforce planning.

Regional Human Resources Business Partner – Direct to Consumer (D2C)

Job Summary

The Regional Human Resources Business Partner – Direct to Consumer (D2C) serves as a strategic advisor to regional operations leadership within the D2C business segment. This role is responsible for driving people strategy, organizational effectiveness, and workforce performance across a multi-site regional network supporting high-volume, customer-centric distribution operations.

This leader partners closely with operations and sales leadership to ensure talent strategies align with the fast-paced demands of the D2C business, while leading a team of HR professionals focused on strengthening engagement, retention, workforce planning, and leadership capability across all sites.

Key Responsibilities

Strategic Business Partnership – D2C Operations

· Partner with regional D2C operations and sales leaders to support business performance and service execution

· Act as a trusted advisor on workforce strategy, organizational design, and leadership effectiveness within high-volume distribution environments

· Align HR initiatives with the speed, scalability, and service expectations of the Direct-to-Consumer business model.

Talent Management & Leadership Development

· Lead execution of enterprise talent management processes including succession planning, talent reviews, and individual development planning

· Coach site leaders within the D2C network to build stronger leadership pipelines and improve performance outcomes

· Partner with Talent Acquisition COE to ensure effective hiring strategies that support rapid staffing needs and seasonal volume fluctuations typical of D2C operations.

HR Team Leadership

· Hire, lead, and develop a regional HR team supporting multiple D2C distribution and fulfillment sites

· Build a high-performance HR organization focused on responsiveness, consistency, and operational alignment

· Elevate HR capability through coaching, training, and performance management.

Employee Relations & Compliance

· Lead or oversee employee relations investigations in partnership with senior HR leadership and Legal

· Ensure compliance with all federal, state, and local employment laws across D2C facilities

· Maintain consistent application of HR policies across all sites in a high-volume operational environment

Compensation & Total Rewards Alignment

· Partner with Total Rewards COE to ensure leaders understand and apply compensation philosophy effectively within D2C operations

· Support consistent pay practices across distribution centers while reinforcing pay-for-performance principles

· Provide guidance on compensation decisions tied to operational performance and market competitiveness.

Data, Analytics & Continuous Improvement

· Analyze key HR metrics including turnover, absenteeism, and labor trends within D2C operations

· Leverage data insights to identify workforce risks and recommend proactive solutions

· Support continuous improvement initiatives across regional HR and operations processes.

Minimum Qualifications

· Bachelor’s degree in human resources, Organizational Development, Business, or related field (or equivalent experience)

· Demonstrated progressive HR experience in a business partner or HR leadership role

· Experience supporting multi-site or regional operations, preferably in distribution, logistics, or D2C environments

· Strong knowledge of employment law, compliance, and HR best practices

· Proven experience leading and developing HR teams.

Skills & Competencies

· Strong business acumen with the ability to influence senior operational leaders in a fast-paced D2C environment

· Excellent communication and relationship-building skills across all levels of the organization

· Strong analytical and problem-solving skills with ability to operate in ambiguity

· Demonstrated leadership and coaching capability

· Proficiency in Microsoft Office Suite and HR systems/tools

Additional Requirements

· Ability to travel up to 40% within assigned D2C regional network

· Full-time, regular employee role

Why Lineage?

This is an excellent position to begin your career path within Lineage! Success in this role enables greater responsibilities and promotions! A career at Lineage starts with learning about our business and how each team member plays a part each and every day to satisfy our customers’ requirements. Beyond that, you’ll help us grow and learn on our journey to be the very best employer in our industry. We’ll ask you for your opinion and ensure we do our part to keep you developing and engaged as we grow our business. Working at Lineage is energizing and enjoyable. We value respect and care about our team members.

Lineage is an Equal Employment Opportunity Employer and is committed to compliance with all federal, state, and local laws that prohibit workplace discrimination and unlawful harassment and retaliation.  Lineage will not discriminate against any applicant on the basis of race, color, age, national origin, religion, physical or mental disability or any other protected status under federal, state and local law.

Benefits

Lineage provides safe, stable, reliable work environments, medical, dental, and basic life and disability insurance benefits, 401k retirement plan, paid time off, annual bonus eligibility, and a minimum of 7 holidays throughout the calendar year.