Director, US Insights and Market Development

Role Summary

We are seeking an experienced Director of US Insights and Market Development to serve as a senior, strategic, thought partner to U.S. commercial leadership and to lead all market research strategies and initiatives. This role reports to the Executive Director, Pre-Commercial  Marketing.  This newly created role will act as the senior member on cross-functional leadership teams, responsible for identifying and activating opportunities that unlock value from data-driven insights and advising on transformational  business drivers.

As a member of a growing Commercial team, you will help to frame complex business challenges that enable clear decision making and effective execution to drive impact. You will integrate insights from multiple analytic disciplines, lead day-to-day problem solving, and foster stakeholder engagement. The Director of US Insights and Market Development applies deep functional expertise, strong intellectual curiosity, and collaborative problem-solving to deliver high quality, actionable insights while building trusted partnerships.

Key Responsibilities

• Develop and execute integrated market research strategies to drive pre-commercialization activities, launch readiness, go-to-market strategy, and brand strategy.
• Proactively lead annual insights generation strategy tied to brand plan objectives/key strategic decisions/CSFs.
• Serve as a senior, strategic, thought partner to the Commercial team by framing and answering high impact business questions related to brand strategy, execution, and investments.
• Design both qualitative and quantitative primary market research with HCPs, patients, caregivers, and other stakeholders.
• Align insights across analytics functions, especially as it informs forecast, so that senior leadership has a consistent, clear view of the market opportunity.
• Manage external research agencies, manage budget, and right-size market research for business decisions.
• Serve as the trusted advisor on unbiased voice of the customer.
• Develop and communicate actionable insight summaries to senior leadership to influence high-stakes decisions. Must be skillful at storytelling to translate technical and complex findings into simple and actionable solutions.
• Develop and lead initiatives to harness the power of AI in market research, data analytics, KPIs, and other pre-launch and launch activities.
• Design and maintain dashboards, KPIs, and reporting tools that provide visibility into performance and effectiveness.
• Analyze and synthesize complex datasets to generate actionable insights that inform marketing, and customer engagement strategies.
• Diagnose performance gaps and recommend optimal, data-driven actions and enhanced strategies.
• Work proactively and independently as needed, and collaborate effectively to drive change across a growing organization.
• Foster strong project management skills with experience structuring projects, directing cross-functional accountability, and driving productive meetings & timely deliverables.

Ideal Candidate

• BA/BS in a quantitative discipline is required, such as Mathematics, Statistics, Engineering, or Economics. MS and/or MBA strongly preferred
• 10+ years of progressive experience in a pharmaceutical or biotech company or management consulting in market research/data science roles including significant experience leading market research on pre-launch and in-line products in a competitive environment
• Proven track record across strategic analytics functions, including secondary data analytics, data science, market research, commercial analytics, and management consulting
• Experience in dermatology or atopic dermatitis is preferred
• Experience building analytic plans, leading research projects is required
• Position requires up to 20%* travel including mandatory in-person attendance at All Hands meetings held twice per year. Additional travel may be required to attend key team meetings and medical or industry conferences, both in the US and Europe.

The anticipated salary range for candidates for this role will be $235,000 - $255,000 per year. The final salary offered will depend on several factors, which may include, but is not limited to relevant years of experience, educational background, and geography.