B2B Organic Growth Marketing Manager

Join our Movement and Champion Restaurant Culture! 💚

At TheFork we believe that the best things in life happen around the table.
As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive.
If you’re passionate about food, technology, and making a real impact, your seat at the table is ready.

👉 Discover life at TheFork

What you will do: 

You will be the end-to-end owner of our B2B lead gen website. Your goal is to internalize our web strategy and evolve our online presence into a customer-centric growth machine. You will apply a deep understanding of the B2B buyer’s journey to ensure every touchpoint is optimized for engagement and intent. You will bridge the gap between search visibility and sales velocity, leveraging technical SEO and CRO to create a frictionless path from "curiosity" to "conversion." Supported by Product & Engineering teams, you will ensure our digital footprint is our most powerful tool for capturing demand and accelerating the sales cycle.

Reporting to the Global B2B Marketing Lead, you will be a key member of a 3 person team. This is a senior individual contributor role with no direct reports.

Your list of responsibilities will include : 

 Conversion Rate Optimization (CRO) & Web Performance

• Data-Driven Roadmap: Own the end-to-end CRO process-from identifying friction points in dashboards to executing A/B tests and implementing quick-win changes.
• HubSpot Mastery: Act as the internal expert for our HubSpot CMS, managing page builds, basic development tweaks, and ensuring the platform is used to its full potential.
• Technical Health: With the help of Product & Engineering teams, monitor site speed, Core Web Vitals, and mobile responsiveness, proactively resolving bugs before they impact UX.

Organic Strategy: SEO & GEO (AI-Search)

• Global SEO Leadership: Monitor top keywords across all operating countries. Develop technical and content strategies to maintain rankings and capture new market share.Manage technical SEO (crawling, indexing, sitemaps). 
• Generative Engine Optimization (GEO): Future-proof our brand by optimizing for LLMs and ensuring high visibility on B2B comparison platforms through review management.
• Content Strategy: Build, execute & coordinate with local markets to ensure global content is localized effectively and optimized for search intent, not just translated.Proactively manage page content update if aligned with data results & SEO analysis. 

Innovation tools & Project Leadership

Interactive Tools: Act as the internal Product Owner for high-conversion web assets (ex:self-discovery tools, ROI calculators, chatbots). You will lead the entire lifecycle: from conducting market analysis and defining the initial opportunity to crafting the Proof of Concept  and final technical briefs. You will partner closely with the Product Engineering/ Data team for delivery and own the post-launch performance monitoring and iterative optimization.

1. Tracking & Monitoring excellence

• Dashboards: Build, maintain, and evolve comprehensive dashboards for both Website Performance (behavior, conversion, speed) and SEO Health (rankings, visibility, share of voice). You will transform raw data into visual stories that the business can act upon.
• Analytics Architecture: Autonomously architect and refine the tracking of KPIs. You will ensure 100% data integrity for traffic attribution by source, medium, and campaign to provide a crystal-clear view of the inbound funnel.
• Proactive Performance Insights: You proactively analyze and communicate the direct impact of every action-whether it’s a CRO test, a technical SEO fix, or a new content cluster—providing tangible rationale for trends and shifts in performance.

2. Governance & Quality control

• Web Governance: Establish the "Rules of the House." Define what local markets can edit versus what remains locked at a global brand level to ensure consistency and site speed.
• Quality Feedback Loop: Regularly sync with Sales teams to audit lead quality, ensuring organic traffic is bringing in the right personas.
• Lead Flow Governance: Lead the technical relationship with our support agency to manage the "Inbound Engine." This includes lead routing rules, Salesforce integration logic, and form-to-CRM mapping.
• Rule Updates & Troubleshooting: Proactively identify and escalate bugs in the lead flow. You are the point of contact for updating internal lead-scoring rules and routing logic as the business scales.
• GTM Feature release quarterly Coordination: Serve as the marketing lead for quarterly product releases, ensuring the website reflects new features and messaging seamlessly across all markets.

What you’ll bring: 

• Experience: 5–7 years in B2B SaaS Growth or SEO, specifically managing high-traffic sites (100k+ monthly sessions, multi-market approach).
• HubSpot Expert: Advanced mastery of HubSpot CMS (HubDB, page architecture, and basic HTML/CSS).
• Hybrid Communicator: The ability to translate complex marketing needs into technical briefs for Engineering and lead-gen tactics for Sales.
• Project Management: Proven experience managing global, multi-lingual web roadmaps and diverse stakeholders, excellent organization skills. 
• Language: C1 English level; additional languages are a significant plus.

Technical & Analytical Expertise

• Next-Gen SEO & GEO: Mastery of technical SEO at scale (1,000+ pages), Topical Clusters, and GEO. Expertise of Semrush, Google Search Console.
• Search Intent Science: Expert at mapping content to the B2B buyer journey and managing Conversion funnel and cannibalization to protect rankings.
• CRO & UX: Proven track record of improving CVR through A/B testing (HubSpot, VWO) and behavioral analysis (Hotjar/Clarity).
• Data Storytelling & Governance: Expert at building HubSpot and Looker Studio dashboards that turn raw traffic metrics into actionable business strategy. A rigorous approach to data hygiene, and routing logic to orchestrate the Inbound Flow between hubspot and Salesforce. 

What we offer you:  

😄 An awesome team 

🏠 A permanent contract 

⚖️ Flexible working environment  (2 days home office per week +  up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

💸 Competitive fixed salary and bonus 

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

🌎 International teams and a multicultural environment spanning 10 offices across Europe

🤝Highly inclusive working environment  

🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to  physical and leisure activities, family support, travel etc 

🎓 Continuous learning and development programs

😌 Free access to the Calm app to help you build resilience wherever you are  in your mental health journey

🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

⏳ A program dedicated to helping you have the best work/life balance 

🏥 Health insurance fully covered by the company 

👩‍🦽 Life & Disability Insurance at no cost to the employee

🍴 Amazing offices with dining, a coffee point on each floor, and leisure area    

🎤 Team building events 

All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure  that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under  applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application,  interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork.com. Our HR team will review the request and respond accordingly.

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