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Performance Marketing Channel Manager

Roles & Responsibilities

  • 5+ years of experience in performance marketing, paid social, or growth marketing in a B2C, D2C or fintech environment
  • Hands-on experience managing and scaling campaigns across TikTok Ads and Meta Ads platforms
  • Strong analytical skills with experience optimizing toward CPA, ROAS, and conversion metrics
  • Proven ability to run structured creative testing and translate insights into scalable growth strategies

Requirements:

  • Own day-to-day execution and optimization of paid campaigns across TikTok and Meta (Facebook and Instagram)
  • Manage budgets, targeting, and bidding strategies to drive efficient acquisition across CPA, ROAS, and conversion goals
  • Run high-volume creative testing in partnership with Social and Creative teams, rapidly iterating and scaling top-performing ads
  • Collaborate with Operations, Analytics, and Growth teams to improve tracking, attribution, and full-funnel performance

Job description

About OnePay

OnePay is the consumer fintech trusted by millions of Americans to make money better.

Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.

We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.

But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:

  • Ready to run

  • Hungry and driven by urgency

  • Exceptional at what they do, with low ego

  • Comfortable operating in motion

The Role

As a Performance Marketing Channel Manager at OnePay, you will drive customer acquisition by owning paid social channels and scaling efficient growth across TikTok and Meta. You will:

  • Own day-to-day execution and optimization of paid campaigns across TikTok and Meta (Facebook and Instagram)

  • Manage budgets, targeting, and bidding strategies to drive efficient acquisition across CPA, ROAS, and conversion goals

  • Run high-volume creative testing in partnership with Social and Creative teams, rapidly iterating and scaling top-performing ads

  • Analyze campaign performance and take decisive action by scaling winners and optimizing or pausing underperforming campaigns

  • Collaborate with Operations, Analytics, and Growth teams to improve tracking, attribution, and full-funnel performance

You Bring

  • 5+ years of experience in performance marketing, paid social, or growth marketing in a B2C, D2C or fintech environment

  • Hands-on experience managing and scaling campaigns across TikTok Ads and Meta Ads platforms

  • Strong analytical skills with experience optimizing toward CPA, ROAS, and conversion metrics

  • Proven ability to run structured creative testing and translate insights into scalable growth strategies

  • Experience working cross-functionally with analytics, product, and creative teams

  • Drive and proactivity – everyone here is a builder and executor

What We Offer

  • Competitive base salary, stock options, and health benefits from Day 1

  • 401(k) plan with company match

  • Remote-friendly (US), flexible time off (FTO), and opportunities for growth

  • A high-growth, mission-driven, inclusive culture where your work has real impact

Standard Interview Process

  • Initial Interview with Talent Partner

  • Technical or Hiring Manager Interview

  • Team Interview

  • Executive Interview

  • Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.

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