Head of Data & Customer insights

Location: Remote / Hybrid Type: Full-time

We’re looking for a Head of Data Analytics & Customer Insights who will turn data into a core driver of our commercial strategy.

This role sits at the intersection of data, product, design, marketing and sales. You will own how we understand our users - from behaviour to motivation - and translate those insights into actions that drive product development, acquisition, engagement, retention, and revenue.

About the Project:

We are building an AI-powered digital product focused on helping individuals better understand and improve their cognitive performance.

We focus on the individual-combining behavioral signals, interaction data, and self-reflection to uncover patterns in real-world experiences. The goal is to translate complex, human-centered data into clear, actionable insights that support better thinking, focus, and resilience.

At its core, the platform integrates:

Conversational interfaces that capture context-rich user input

Adaptive systems that respond to individual needs and behaviors

Insight frameworks that identify patterns and track change over time

This creates a continuous feedback loop between user experience, data interpretation, and personalized improvement.

Dare to have a mission:

Turn Data into Strategy

· Lead the development of data-driven commercial strategies across the marketing platform analytics, customer support and customer insights

· Partner with leadership to define product development, growth priorities based on insights and trends

· Identify opportunities to improve conversion funnels and user value

Manage customer support

· Create and manage customer support into a structured, data-driven function that protects user trust, enables rapid issue resolution, and feeds critical insights back into Product, Design and Marketing and Sales teams.

Own Customer Insights

· Session Insights - Build a deep understanding of user behaviour, needs, and motivations

· Customer Profile - Define and manage user segmentation models (personas, cohorts, behavioural clusters)

· Manage the data strategy around the emotion (voice and image) and the profiling data

· Combine quantitative data with qualitative insights (feedback, interviews, community signals)

Drive Growth & Monetization

· Manage the marketing analytics platform

· Optimize user journeys across the funnel (onboarding, activation, engagement, retention)

· Design and analyze experiments (A/B testing, feature impact, product strategies)

· Work closely with the design, marketing and product teams to improve performance

· Support decision-making with clear, actionable insights

· Act as a bridge between technical data work and business outcomes

Requirements

The tools in your backpack:

· Strong experience in B2C product marketing and data, analytics, or growth roles (preferably in digital products or AI-driven apps)

· Proven track record of influencing commercial or growth strategy through data

· Deep understanding of user behavior, funnels, and product metrics

· Experience with analytics tools (e.g., SQL, Python, BI tools like Looker, Tableau, etc.)

· Ability to translate complex data into simple insights

· Strategic mindset with hands-on execution ability

· Creative thinker, not afraid to think and act outside of the box

· Clear understanding of B2C communication strategy with the ability to execute fast and with eye for detail

Bonus Points

· Experience in mobile apps, SaaS, or community-driven platforms

· Familiarity with AI-driven personalization or recommendation systems

· Background in pricing strategy or monetization models (freemium, subscriptions

Benefits

Our recipe for a great life in Bulgaria (or wherever you roam):
At WorkNomads, we believe work enables an amazing life. Here’s what we offer:

• Meaningful Impact: Architect systems that power the new nomadic economy—don’t just watch from the sidelines.
• Growth: A personalized career development program to fuel your journey.
• Autonomy: An environment where your technical vision matters and you own your work-life balance.
• Global Vibe: An international, dynamic, and remote-first workplace.
• Connectivity Support: Coverage for internet and phone bills (51 EUR net).
• Flexible Contracts: Choice of Employment or Freelancer agreement.
• Total Rewards: Competitive remuneration and a comprehensive social welfare package (for Bulgaria-based colleagues).
• Community: Team get-togethers and networking events are in our DNA!
• Seamless Living (Sofia option): Need a base? Digitally check into a spacious room at our WN LAB Hotel, Bulgaria’s biggest and coolest 4★ co-living hotel. No deposit, with special discounted rates for single apartments starting from 660 EUR/month (utilities & cleaning included!).

= TOTAL(LY): Amazing life & work with WorkNomads.

About the docking station:
WorkNomads is a global employer built for the digital age. We empower people to live life on their terms by offering flexible co-living spaces and meaningful remote, project-based work.

Interest piqued? Join us!
We celebrate individuality and are committed to creating opportunities for global talent to shine.