Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
The District Sales Manager will be accountable for the execution of the FSD (Food Service Division) Strategic plan priorities and AOP objectives within their assign geography and sales team. In addition to coordinating with national assets (Customer Marketing and Culinarian Team) against the growth management of assigned market targets.
This professional will cover the Ohio Valley (OH, IN, KY, MI) and will travel up to 70% based on business/ customer needs
Key Accountabilities and Outcomes
- Drives Associate performance and engagement via Rich’s Great Leader Drivers
- Develop and train direct sales force in sales techniques and RPC infrastructure resulting in efficiency and incremental results
- Conduct quarterly PDP conversations with each direct report focusing on individual strengths and individual develop plans
- Mentor/Coach direct sales organization to their individual development plans resulting in enhanced associate development
- Liaison to FSD in establishing process and procedures required for a direct sales force
- Understand and execute assigned support of FSD (3) Strategic Plans
- Flawlessly execute Playbook tactical imperatives
- Co-Develop (with National Sales Manager) and execute market plans within assigned geography including:
- Measured penetration of assigned 80/20 operator base holding and driving distribution – LLO’s
- Aggressively driving distributor access and operator pull-through of New product priorities
- Key segment support (Big-3/C&U/Street/etc...)
- Achieve volume and margin plans by segment including: base solidification and growth, strategic category incremental growth, achieving new products targets, Platinum SKU objectives, and RONA/GM capture.
- Build, and coordinate the execution of, individual market plans and quarterly governance structures including: Category/Segment/Operator specific targeting to tactically capture category share in every market.
- Maintain transparent governance of all assigned market accountabilities: Volume/Sales by segment, customer type, Budgets, promotional/event calendars, through Pipeline and Zone governance metrics
- Support FSD intelligence capture initiatives
- Establish effective relationships with key Tier 1&2 Distributors contacts in Market.
- Portfolio training
- Sales meetings
- Trade functions
- Business reviews
- Other key distributor functions
Knowledge, Skills, and Experience
- Bachelors degree preferred or equivalent relevant work experience
- Minimum 7 years of experience in a sales, business development or related role in the food service industry
- Minimum 3 years of experience in managing a direct sales force or brokers
- Minimum 3 years of experience in managing people with demonstrated successful talent management knowledge and skills
- Experience in managing teams and projects
- Proven change management capabilities
- Excellent negotiation and presentation skills
- Solid written and verbal communications skills to include strong presentation skills
- Solid understanding of product and P&L’s, strong business and financial acumen
- Competency in multi-tasking/problem solving/troubleshooting
- Exceptionally self-disciplined and organized
- Demonstrated solid influential skills
- Competency in sales management and systems, CRM (Salesforce preferred)
- Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
- Data and insights tools such as Circana/IRI, Nielsen, Datassentials or PowerBi strongly preferred
- Travel up to 70% in the OH valley region
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COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$107,411.00 - $161,116.00

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.




