Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

TikTok Instagram Content Content Creation Social Media Hootsuite (Social Media Management Software) Calendar Management Social Media Academic Writing Social Data Analytics Sprout Social +19 more

Other Skills

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Microsoft Office
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Non-Verbal Communication
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Adaptability
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Multitasking
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Time Management
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Teamwork
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Critical Thinking
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Self-Awareness
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Troubleshooting (Problem Solving)
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Problem Solving
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Creativity

Roles & Responsibilities

2+ years of relevant experience with social media management for consumer brands, specifically Instagram and TikTok, preferably in the education space
Bachelor's degree in Communications, Marketing, New Media, Social Media or related field
Experience with social media management or monitoring tools such as Hootsuite, Sprout Social, Google Analytics, Later or similar
Proficiency with Adobe Creative Suite (InDesign, Photoshop) and/or Canva and strong written/verbal communication

Requirements:

Own end-to-end social media strategy for CIEE Study Abroad on Instagram and TikTok, including trend forecasting, content planning, performance optimization, and influencer/ambassador ecosystems to drive reach, engagement, and enrollment
Maintain and execute a comprehensive social media calendar, manage social listening, respond to posts, track brand mentions by hashtag and center location, and ensure brand voice consistency
Analyze engagement metrics, inform and optimize campaigns, and scale ambassador/influencer programs with referral-based growth; explore new content strategies and channels
Collaborate with internal departments (across 45+ centers) to align content strategy, support integrated campaigns, and maintain social media guidelines and best practices across centers

CIEE Council on International Educational Exchange

Education

About CIEE Council on International Educational Exchange

A nonprofit, non-governmental organization, CIEE is the country’s oldest and largest nonprofit study abroad and intercultural exchange organization. Since 1947, CIEE has helped thousands of people gain the knowledge and skills necessary to live and work in a globally interdependent and culturally diverse world by offering the most comprehensive, relevant, and valuable exchange programs available. CIEE operates 67 study centers in 45 countries that support more than 286 study abroad programs for 10,000-plus students from 340 U.S. colleges and universities annually. In 2015, CIEE launched its innovative Open Campus model – an affordable, flexible academic programming option that allows students to design their ideal international experience in multiple locations during one semester – at CIEE Global Institutes in Berlin, London, Paris, and Rome. As the largest sponsor for U.S. Department of State J-1 Visa programs, CIEE also helps nearly 35,000 international students participate in U.S.-based exchange programs each year. CIEE programs and services span study abroad, teach abroad, international faculty training, and various specialty and custom programs for secondary, post-secondary, and international students.

Company type: SME

Industry: Education

Founded: 2018

Company size: 501 - 1000

Website LinkedIn See all jobs →

Job description

Position: Social Media Strategist, College Study

Reports to: Director, Content, College Study

Department: Marketing, College Enrollment

Location: Remote U.S.

Who we are:

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world.

Why work with us:

You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:

Paid time off and Parental leave
Gym Reimbursement Program
Employee Assistance Program
Short-term & Long-term Disability
6 floating Fridays (based on our eligibility rules)
CIEE Study Abroad and TEFL Program discounts
403(b) Retirement Plan with employer contribution
Insurance Coverage (life, travel, medical, dental and vision)
Flexible Spending Accounts/Health Savings Account (medical and dependent)
Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)

You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in over 30 countries. Additionally, we help international participants from over 140 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams, and are dedicated to advancing our 80-year-old mission to make the world a more peaceful place.

Who you are:

A successful candidate will ensure strategic alignment of social media content with the organization’s marketing and business priorities. Additional they will create and manage content for the CIEE Study Abroad handle across Instagram and TikTok with a focus on reach and engagement with our key audiences. They will coordinate with internal departments, particular across our 45+ centers, to support a clear and cohesive content strategy. This role will own social strategy from end-to-end: from trend forecasting and content planning to performance optimization and ambassador/influencer ecosystems.

What you’ll do:

Maintain a comprehensive social media calendar with publish information, including by channel, that’s accessible across the larger marketing team.
Manage social listening platform for CIEE Study Abroad’s primary social media channels, including responding / engaging with posts as appropriate and/or escalating questions/comments as needed.
Track mentions of CIEE Study Abroad across social media by hashtag as well as across center locations.
Create and share relevant, engaging content aligned to the CIEE Study Abroad brand and designed to reach prospective college students.
Ensure alignment with brand tone and voice.
Review engagement reports across to evaluate what types of content types or delivery channels perform best and share/implement those recommendations as appropriate.
Support integrated marketing campaigns from a social media perspective by recommending and implementing social media strategies informed by data, metrics and best practice.
Maintain social media guidelines and best practices handbook to support CIEE Centers.
Track and measure key metrics to evaluate success and impact against student enrollment goals.
Scale ambassador and influencer programs by driving referral-based growth through social-driven initiatives.
Explore new content strategies and distribution channel, including testing opportunities, as part of the content marketing team.
Remain up-to-date on best practices in content and social media marketing.

What you’ll bring:

Professional experience with social media platforms, specifically Instagram and TikTok, on behalf of a consumer brand, preferably in the education space.
BS in Communications, Marketing, New Media, Social Media or related degree/field.
Experience with social media management or monitoring tools such as Hootsuite, Sprout Social, Google Analytics, Later or other similar tools.
Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.), Microsoft Office and/or Canva.
Keen sense of creativity and brand alignment.
Superior multitasking and critical thinking skills.
Excellent troubleshooting, problem solving and follow-through skills.
Strong written and verbal communication skills.
Demonstrable writing / content experience that connects with student audiences.
Ability to manage to deadlines with a sense of urgency.
Basic video creation, production, and/or editing a plus.

The ideal candidate will possess:

A minimum of 2 years of relevant experience.
Desire to grow and develop personally as well as within our department and our Company.
High level of self-awareness and the ability to adapt to changes in the business.
Study Abroad or international travel experience.
Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion and Problem Solving) and culture.

CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply.

Due to federal regulations and CIEE policies, a background check, reference check, and education and employment verification will be conducted as conditions of employment.