Staff Engineer, CRM Salesforce Marketing Cloud

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (17700+ experts across 39 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in.

REQUIREMENTS:

• Total Experience 6+ years
• Strong hands-on experience in Salesforce Marketing Cloud (SFMC).
•  Strong knowledge of Salesforce Marketing Cloud platform and marketing automation concepts.
• Hands-on experience with SFMC modules including: Email Studio, Journey Builder, Automation Studio Content Builder, Contact Builder, Mobile Studio, Advertising Studio
• Good experience writing moderately complex SQL queries for segmentation and data management.
• Strong knowledge of AMPscript, SSJS, HTML, and CSS for responsive email development.
• Experience with Data Extensions, audience segmentation, personalization, and triggered communications.
• Knowledge of Salesforce best practices for email marketing and automation.
• Experience with API integrations and external system connectivity.
• Strong understanding of email testing, deliverability, domain/IP reputation, and campaign monitoring.
• Excellent analytical, troubleshooting, communication, and documentation skills.
• Ability to work independently in geographically distributed teams.
• Experience with Mobile SDK is an added advantage.

RESPONSIBILITIES:

• Develop and deploy email campaigns, customer journeys, and marketing automations within Salesforce Marketing Cloud.
• Build responsive and dynamic email templates using AMPscript, HTML/CSS, and SSJS.
• Configure and manage Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Create audience segmentation, personalization strategies, and targeted customer communications.
• Develop SQL queries, manage Data Extensions, and implement API integrations.
• Support lifecycle campaigns, triggered communications, and marketing automation initiatives.
• Monitor campaign performance, email deliverability, and domain/IP reputation metrics.
• Troubleshoot campaign execution, automation failures, and integration-related issues.
• Collaborate with architects, business analysts, administrators, and cross-functional teams to deliver marketing solutions.
• Implement and monitor the complete lifecycle of email, messaging, and segmentation campaigns.
• Build and launch marketing emails and messaging campaigns as required by business stakeholders.
• Design and manage marketing assets including email layouts and campaign visuals where needed.
• Analyze email campaign reports and identify trends to support optimization and future decision-making.
• Act as module lead and serve as the point of contact (POC) for assigned markets or regions.
• Document system processes, identify recurring issues, and recommend process improvements.
• Participate in Proof of Concepts (POCs) and support implementation of new marketing solutions and capabilities.

Bachelor’s or master’s degree in computer science, Information Technology, or a related field.