Performance Marketing Manager (Freelance) - Brand Hackers

Performance Marketing Manager - £37k-53k Pro-Rate DOE

Location: Remote, with occasional London meet-ups
Commitment: 2-3 days per week
Contract Type: Part-time, freelance contract
Timings: Start ASAP with 30 days notice

We help challenger brands fight smarter, think sharper, and win bigger.

We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing.

Our diverse team of experts covers all marketing mix elements, from brand strategy and social media to performance and web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.

We’re 4 years old and have grown from just 2 of us to 20+ people with knock-out case studies we’re really proud of and a serious growing reputation (even if we say so ourselves).

Beyond FMCG, we're building iconic challenger brands across Beauty, Luxury, Film, and more working with big challengers like Tony’s Chocolonely and emerging hot startups like Seep. From customer insights and brand strategy to campaign planning and comms strategy, our team tackles a wide range of briefs.

We’re now looking for a Freelance Performance Marketing Manager to join the team. This role is instrumental to growing the DTC businesses of some really exciting brands within the startup world. As a Freelance Performance Marketing Manager within the Brand Hackers team, you’ll be a key part of helping our brands achieve outsized impact from a range of growth focused marketing activities.

This will involve...

Strategy & Campaign Management

• Develop and execute performance marketing strategies to scale customer acquisition and revenue for DTC brands.

• Manage and optimise performance campaigns on Meta, Google, and TikTok.

• Provide strategic insights and recommendations.

• Lead the paid creative strategy in concept and in implementation, rigorously testing and iterating.

• Define and manage experimental roadmaps, including test execution and result analysis.

• Collaborate with content creators, graphic designers and founders to align growth-focused content and commercial goals.

Client Communication & Relationship Management

• Build strong, trusted relationships with brands by consistently delivering results, staying responsive, and offering strategic growth advice.

• Present regular reports and insights to brands, making complex data easy to understand and demonstrating the impact of the campaigns.

• Proactively recommend new growth opportunities for brands, staying one step ahead of their business needs.

You’ll have...

• 3+ years of growth experience in B2C FMCG marketing roles ideally with challenger brands

• Demonstrated success in driving customer acquisition, revenue growth, and maximising ROAS for DTC brands on performance marketing channels.

• Strong analytical skills for data-driven strategy and performance optimisation.

• Hands-on experience managing performance marketing strategies across Meta, Google and TikTok.

• Skilled communicator adept at building client relationships and simplifying complex data.

• Solid understanding of DTC commercials, growth modelling, and KPI setting.

• Experience in fast-paced startup environments, ideally in sectors like food, homecare, personal care, or petcare.

What We Offer

• An opportunity to work with some of the coolest challenger brands in the market

• Freelance contract with autonomy and support

• Membership to Up World while you work with us

• Support from a Lead Brand Hacker who’s got your back

• Tools, templates and a wider crew of Brand Hackers to connect with

Working rights in the UK are required.

We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.