Based in Los Angeles, BD&J is California’s leading personal injury law firm, having recovered over $2 billion for our clients. We are seeking a highly organized and detail-oriented SEO Specialist to support our digital marketing efforts, with a strong emphasis on directory management, verification, and off-page SEO strategies. This role will take full ownership of directory listings—from creation to verification and ongoing optimization—for both individual attorney profiles and firm-level listings.
A key focus of this role is to help improve the firm’s visibility not only in traditional search engines, but also in AI-driven platforms and LLMs (Large Language Models) by ensuring accurate, consistent, and authoritative business data across the web.
Responsibilities include:
- Take full ownership of the directory management lifecycle:
- Research and identify relevant legal and local directories
- Create, verify, and optimize listings for attorneys and firm profiles
- Complete all verification processes (email, phone, documentation, etc.) with a high level of accuracy
- Maintain consistency across all listings (NAP, descriptions, categories, services, etc.)
- Lead directory verification efforts to ensure listings are trusted, indexed, and eligible for visibility in search engines and LLMs
- Optimize listings for local SEO performance and entity recognition
- Conduct citation building across top platforms (e.g., Google Business Profile, Apple Maps, Yelp, Yellow Pages, Facebook), as well as niche and competitor citations
- Perform citation audits and cleanup to identify and resolve inconsistencies across existing listings
- Monitor and update directory profiles regularly to maintain accuracy and completeness
- Collaborate with internal teams to gather required attorney and firm information
- Track progress and maintain documentation of directory submissions, verifications, and statuses
- Support off-page SEO initiatives, including reputation management and citation expansion
- Assist in identifying opportunities for backlinks, brand mentions, and AI/LLM citations
Skills & Requirements:
- Familiarity with citation and listings platforms such as Yext, Chatmeter, Whitespark, or similar tools
- Experience with SEO tools such as Ahrefs, SEMrush, and Google Search Console
- Experience with Reddit engagement and optimization strategies
- Experience posting on Quora and other forums for visibility and traffic
- Familiarity with link outreach and digital PR
- Understanding of how user-generated content platforms influence SEO and AI/LLM visibility
- Experience working with legal directories such as Avvo, FindLaw, and Justia
What Success Looks Like
- High volume of verified, accurate, and optimized directory listings
- Strong citation consistency and entity trust signals across the web
- Increased visibility in local search results and AI/LLM-generated responses
- Growth in referral traffic and brand mentions from directory sources
- Consistent ownership and execution of off-page SEO initiatives
We offer an excellent compensation package including:
• Guaranteed competitive pay plan
• Proficiency/performance bonus
• 401K
• 80 hours of vacation the first year of employment
• Paid Holidays
• Medical, dental, vision, and life insurance
• Supplemental insurance
• Opportunity for advancement
At BD&J, we have a clear vision: to be the place where a diverse mix of talented people want to come, stay, and do their best work. We pride ourselves on bringing the best results to our clients and know our company runs on the hard work and dedication of our passionate and creative employees.
BD&J is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or sexual orientation.
