Brand Manager

• Own and manage the Nokian Tyres brand strategy in North America, ensuring alignment with global brand direction while addressing regional market needs. 
• Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels. 
• Serve as brand steward, ensuring consistency in messaging, tone, and visual identity across all marketing materials and consumer touchpoints. 
• Partner with Product and Sales teams to support new product launches, seasonal campaigns, and key commercial initiatives. 
• Manage external agencies and vendors, including briefing, feedback, timelines, and budget oversight. 
• Analyze brand health metrics, campaign performance, and consumer insights to guide optimization and strategic decision‑making. 
• Partner with global team to build content strategy according to brand guidelines and NA market needs across social, retail, and experiential channels. 
• Utilize Nokian Tyres partners across retail, sports, ecomm and beyond to build campaigns that build awareness and drive sales.
• Collaborate with global marketing teams to share best practices, insights, and campaign learnings. 
• Lead a team of two direct reports, fostering teamwork and growth.
• Uphold Nokian Tyres’ mission and values and demonstrate supporting behaviors in day‑to‑day actions. 
• Other duties as assigned.

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA a plus. 
• 6+ years of progressive experience in brand management, marketing strategy, or consumer marketing roles. 
• Proven experience developing and executing integrated brand campaigns. 
• Strong strategic thinking combined with hands‑on execution capabilities. 
• Excellent communication, presentation, and stakeholder management skills. 
• Experience working with agencies and managing marketing budgets. 
• Sponsorship management, collaborating with internal and external stakeholders.
• Strong analytical skills with the ability to translate data into actionable insights. 
• Familiarity with SEO/GEO content creation best practices.
• Proficient with MS‑Office application suite, including Co-Pilot (or other AI software)
• Ability to travel up to 15%. 
• Must be legally authorized to work in the United States or Canada. This position will not offer relocation or visa sponsorship.

Compensation and Benefits

• Competitive base salary
• Relocation assistance
• Medical, dental, and vision insurance day one
• 401(k) eligible after one month
• 401(k) matching 100% on first 6%
• Short-term incentive plan
• Paid time off
• Employee assistance program
• Employee discounts
• Life insurance
• Disability insurance
• Paid parental leave
• Tuition reimbursement
• Onsite fitness facility
• Wellness benefits