Demand Generation Manager

Magna Technology Group is a rapidly growing Digital Transformation consultancy specializing in implementations, advisory, & managed services associated with Salesforces' Data Cloud, AgentForce, Marketing Cloud, and Core CRM products. Having joined the Inc 5000's list of fastest growing companies in 2023, 2024, and 2025, we are currently in a scaling-up phase and looking to grow our team. We focus tirelessly on helping our clients identify the areas of their business that could be positively impacted by technology, helping to save them both time and money. Additionally, we help our clients identify ways they can utilize technology to improve their customer experiences, driving loyalty, cross-sell opportunities, and ultimately revenue per customer.

The Role:

Magna Technology Group is seeking an energetic and experienced Demand Generation Manager to join our Operations team. This role is responsible for building and scaling demand generation programs that drive pipeline growth and revenue impact. The ideal candidate brings a balance of strategic thinking, hands-on execution, and analytical rigor, with experience operating in a fast-paced start-up environment.

This Manager role involves close collaboration with Sales, Delivery, Finance, Product, and Recruiting teams to align marketing efforts with business objectives, while leveraging data, technology, and AI-driven tools to continuously optimize performance and ROI.

Responsibilities:
Demand Generation & Campaign Strategy

• Develop and launch integrated digital marketing strategies to drive awareness, engagement, and pipeline growth
• Collaborate with Sales team to plan, execute, and launch targeted campaigns
• Utilize platforms such as Pardot and Salesforce to manage campaigns and track performance

Digital Marketing Execution

• Oversee multi-channel campaign execution, including email, web, and paid media
• Monitor performance and continuously optimize spend, channel mix, and campaign effectiveness
• Leverage AI tools to enhance targeting, personalization, and campaign efficiency

Content & Sales Enablement

• Oversee the creation and distribution of multi-format content, including case studies, one-pagers, white papers, web content, emails, blogs, and sales decks
• Assist Sales teams by developing case studies and supporting materials for client conversations
• Ensure messaging consistency and alignment across marketing and sales assets

Program Management & Cross-Functional Collaboration

• Evaluate, set, and manage budgets for marketing and sales-related initiatives
• Manage logistics and budgets for sales initiatives, including travel, trade shows, site visits, and lead registration
• Partner closely with Sales and Finance teams to align on goals, forecasting, and performance tracking
• Provide marketing consultation and support to the Recruiting team as needed
• Act as a key stakeholder in driving alignment across departments

Qualifications:

Required

• 7+ years of experience in digital marketing or demand/lead generation 
• Proven track record of driving pipeline growth and measurable marketing ROI
• Hands-on experience with marketing automation and CRM platforms, specifically Pardot and Salesforce
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing budgets and optimizing marketing spend
• Strong cross-functional collaboration and communication skills
• Ability to balance high-level strategy with hands-on execution
• Proactive problem-solving and continuous improvement mindset
• Strong organizational and project management skills

Preferred

• Experience in a startup or high-growth environment
• Quota-carrying sales experience
• Background in B2B and/or SaaS marketing
• Familiarity with AI-driven marketing tools and modern marketing technology stacks

Salary and Benefits:

• Competitive salary range starting at $100K (Dependent upon experience)
• Fully remote work
• Health, dental, and vision benefits
• 20 vacation days
• 5 Sick days
• 401k plan
• Health Advocate Healthcare Support
• On-Demand Primary Care and Teladoc Virtual Health
• Talkspace online mental health therapy
• Kindbody Family-building Care
• Home office allowance for essentials such as desks, monitors, chairs, etc.
• A collaborative environment with smart, hardworking professionals who are passionate about what they do and committed to excellence

If you are excited about the opportunity to take on challenges with enthusiasm, collaborate effectively within a team, and create innovative solutions that drive business success, then we encourage you to apply!

* Permanent US work authorization required. Magna does not currently offer opportunities for sponsorship, OPT or CPT.