Head of Marketing

🧡 Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Head of Marketing
Seniority Level: Head of
Type: Manager
Languages: English (main) / Spanish (C2/native)
Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack
Location: Remote (Spain)
Contract Type: Permanent
Compensation:

• Base salary: €60.000 - €80,000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: Check all benefits and perks below

💥 Your Impact

You’ll own marketing for Spain, building Coverflex’s presence in the market and turning that into pipeline for the sales team.

Your mission is to make Coverflex relevant in Spain and convert that relevance into revenue.

You’ll know you’re successful when, after 90 days, you’ve:

• Built a consistent flow of qualified MQLs and SQLs for the ES sales team

• Established initial brand presence through content, events, and local positioning

• Created alignment between brand efforts and demand generation

How we’ll measure success:

Main KPI 1: Volume and quality of MQLs and SQLs generated
Main KPI 2: Brand presence indicators (events, share of voice, traffic, market feedback)
Main KPI 3: % of pipeline sourced or influenced by marketing

⚡ Reality Check - What Makes This Role Hard

Let’s be real — this is a dual mandate role.

Here’s what makes it challenging:

• You’ll need to build brand and generate pipeline at the same time — one takes time, the other is needed immediately

• You’re starting from a low brand baseline, competing with more established players

• You’ll operate from a market seat, adapting global strategy to local reality

• You’ll need to influence without authority, collaborating across teams while pushing for what the market needs

👤 You

Must-haves

• 5+ years in B2B SaaS Marketing at a high-growth company, with real ownership over a marketing function or a significant department

• Proven track record building a Growth strategy from scratch, specifically for the Spanish market

• Full-funnel demand generation expertise: pipeline building, performance marketing, ABM

• Deep understanding of the Spanish business landscape, buyer personas, and cultural nuances

• Data-literate: you pull your own reports, track conversion rates, and make budget decisions based on ROI and CAC

• Fluent in Spanish and English

Nice-to-have

• Background in HR-tech, payroll, fintech, or employee benefits

• Experience managing PR and external communications to build brand authority in a new market

• Community-building track record: webinars, local meetups, HR leader circles

• Content strategy experience that balances SEO with high-level thought leadership

🧬 Your DNA

• Scrappy strategist: you think big picture but aren't too senior to write a blog post or set up an event booth yourself

• Radically proactive: you don't wait for a playbook — you write it, own it, and improve it

• Curious: you spend more time listening to customers than reviewing your own decks

• Data-driven: decisions come from metrics, not intuition alone

• Bridge-builder: you see Marketing and Sales as two sides of the same coin, and you operate accordingly

You’ll probably find this frustrating if…

• You need a large team, a big budget, or an established brand to do your best work

• You rely on established market playbooks rather than testing modern, disruptive approaches

• You view Marketing as separate from Sales or Product

• You prefer to coordinate and orchestrate rather than roll up your sleeves and build

👥 Manager & Team

Meet Your Manager

Hiring Manager: Luís Rocha - Chief Marketing Officer
Location: Portugal
LinkedIn Profile: https://www.linkedin.com/in/luisdarocha/

Profile Snapshot:

• Energy: Grounded and steady. Creates psychological safety, and that safety is what unlocks people's best work.

• Communication: Open and warm; prefers real conversations over formal ones and makes space for people to think out loud and be honest.

• Feedback Style: Timely and private, shared in 1:1s, with care and facts. Doesn't let things sit.

How to work with me - in the Manager's own words:

“I lead with empathy but I'm focused on output. I give people space and autonomy to own their work. My job is to remove blockers and let the team shine. When people feel trusted, they surprise you.”

Your Team

You’ll work day-to-day with:

• João Barbosa, Growth Specialist, https://www.linkedin.com/in/jmpbarbosa/

Key Stakeholders:

• Miguel Fraga, Global Head of Marketing, https://www.linkedin.com/in/miguelptfraga/

• Pedro Costa, Global Head of Growth, https://www.linkedin.com/in/pedrocosta18/

• Julia Abarca, Country Manager, https://www.linkedin.com/in/juliaabarcamuro/

• Eduardo Gaspar, Head of Sales, https://www.linkedin.com/in/eduardogasparrull/

• Antonella Lavanca, Head of CSM, https://www.linkedin.com/in/antonella-lavanca/

Team Rituals:

• Weekly Team Meeting

• Ongoing 1:1s focused on activity, follow-up, and improvement

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your LinkedIn or upload your CV.
You may be asked a few short, relevant questions.

Total candidate time investment: ~6 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 10 business days.

2. Hiring Manager Interview - Deep dive into your work • 45 min
Structured around outcomes, decisions, and collaboration.

3. People Interview - Show how you think • 45 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

4. Case Study - Let's peak into this role's challenges • ≤60 min
Exercises that represent potential challenges this role would have and how you'd approach them.

5. Team Chat - Get to know the team • 30 min
Conversation with our Global Head of Marketing and Global Head of Growth.

6. Final Conversation (CEO / C-Level) — Values, strategy, and your growth • 30 min

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.