Key Facts

Remote From:

Full time

English

Hard Skills

Art Direction Brand Management Video Production Instructional Design Conversion Marketing Brand Management Advertising Design Financial Management Media Buying Copywriting +16 more

Other Skills

•
Team Leadership
•
Editing
•
Decision Making
•
Collaboration
•
Communication
•
Leadership
•
Teamwork
•
Organizational Skills
•
Detail Oriented
•
Brainstorming
•
Mentorship
•
Problem Solving

Roles & Responsibilities

Proven experience leading and scaling a multi-disciplinary creative/brand marketing team (5+ years; global or multi-channel).
Strong ability to translate performance analytics (PPC, SMM, and data from tools like Metabase) into actionable, high-impact campaigns.
Exceptional leadership and people-management skills; proven track record mentoring diverse teams including designers, copywriters, editors, and multimedia specialists.
Expertise in executing brand strategy across multiple channels (CRM, website, email, social, video, print) with a focus on on-brand integrity and conversion optimization; budget management.

Requirements:

Architect the Creative Engine: supervise daily workflow and budgets for a 30-person team; oversee, approve, and steer each project toward the right direction.
Practice Radical Candor: lead creative sessions, provide clear-is-kind feedback, and mentor the team to maintain an uncompromising brand standard.
Synthesize Data and Design: translate PPC and SMM performance data into cohesive, high-impact campaigns through cross-functional collaboration with performance, brand, and product teams.
Master Multi-Channel Strategy: oversee the design and execution of all creative assets across CRM, website, email, social media, video, and print, ensuring content stays up-to-date with trends.

Novakid

Edtech: Education + Technology

About Novakid

Novakid is a Series B EdTech startup ($41,5M raise) with double-digit revenue growth in 2023. This online English as a Second Language learning platform for children aged 4 to 12 has delivered over 15 million English lessons for kids since inception in 2017. This award-winning online English school offers one-to-one and group lessons with qualified and experienced teachers. Kids learn efficiently through full language immersion and fun games and activities, mastering English for academic and career success. The ability to master the English language from an early age is important for a child's future academic and career goals. Novakid complements school learning by giving kids a safe place for real-life English speaking practice, and the methodology is based on learning games - representing the new generation of online learning. Novakid has been recognised by a number of organisations across the world. In 2023, Novakid was included on the 2023 Inc 5000 list - position 105 of 5000, and is 1st in the Education category. In the same year, Novakid won the Best Digital Language Learning Product of the Year Award in the Digital Education Awards; was recognised as a finalist in the 2023 EdTech Digest Awards in the category of Best Language Learning Solution and Novakid was nominated as a finalist in the ‘Early Years’ category of the EdtechX Awards 2023. In 2022, Novakid was selected as the winner of the “Overall Language Learning Company of the Year” in the 2022 EdTech Breakthrough Awards. Novakid’s mission is to build a global community of young English learners designed to encourage deep and meaningful friendships across different cultures. Vacancies: https://hr.novakidschool.com/

Company type: Scaleup

Industry: Edtech: Education + Technology

Founded: 2018

Company size: 201 - 500

Website LinkedIn See all jobs →

Job description

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now seeking a Head of Strategic & Creative Marketing to lead our 30-person high-velocity creative engine. This is a role for an operational superhero who thrives at the intersection of artistic friction and mechanical precision. Your mandate is to bridge the gap between performance analytics and visual storytelling while maintaining full alignment with long-term strategy. You will own the execution of our brand strategy and translate it into an actionable vision across channels and media.

You Will:

Architect the Creative Engine: Supervise the department's daily workflow and establish project budgets for the 30-person team. While our Creative services Lead handles specific task assignments and timeline management, you are responsible for keeping the ship running by overviewing, approving and steering each project towards the right direction.
Practice Radical Candor: Act as the lead for creative sessions and brainstorming. You will provide assertive, "clear-is-kind" feedback that holds an uncompromising bar for being on-brand while remaining a supportive and likable mentor.
Synthesize Data and Design: Develop and execute a creative vision that promotes our educational services. You will collaborate cross-functionally with performance, brand, and product teams to translate PPC and SMM data into cohesive, high-impact campaigns.
Lead Human Capital: Mentor and manage a diverse creative team, including graphic designers, copywriters, instructional designers, editors, and multimedia specialists. You will foster a culture of alignment with Novakid's core values and strategic goals.
Standardize Excellence: Create and enforce procedures to ensure all assets—from ad creatives to website landing pages—are strictly on-brand and optimized for conversion.
Master Multi-Channel Strategy: Oversee the design and execution of all creative assets across CRM, website, email, social media, video content, and print. Ensure content remains up-to-date with emerging media and youth interests.
Manage Global Operations: Establish and manage budgets for creative projects and serve as the key point of contact for external partners, vendors, and creative agencies.
Craft the Message: Develop exceptional, well-crafted copy and visual designs that meet stakeholder requirements and enhance our global brand voice.
Drive Continuous Improvement: Utilize Metabase performance metrics and data-driven insights to optimize ad creatives—such as banners, videos, and ambassadors—to support long-term brand building.