Digital Strategist Lead

MOVEMENT FOR BLACK LIVES (M4BL) 

DIGITAL STRATEGIST LEAD

Schedule: Full Time (1.0 FTE). M4BL practices a five-day work week, with hours of operations between 10:00am-6:00pm ET.

Location: Remote. This role includes travel during approximately 25% or 15 weeks per year for internal staff gatherings, convenings with M4BL’s ecosystem organizations, and external conferences.

Reports to: Communications Digital Manager

Salary: $88,000-$ 103,000 annually, with full health benefits for employee and dependents, employer-funded retirement plan, remote work stipend, and generous front loaded time off and sick days

Application Instructions/Deadline: Submit your resume and responses to the application questions through M4BL's BambooHR portal. Cover letters are not required at this point. Candidates who advance will be invited to share a writing sample.

We encourage applications from people whose experience has been shaped by movement work, community organizing, and other non-traditional paths.

Applications will be closed on May 22, 2026.

MOVEMENT FOR BLACK LIVES

The Movement for Black Lives is an ecosystem of organizations and individuals creating a shared vision and strategy to win rights, control and resources for Black people. Building on the legacy and strategies of past movements, the Movement for Black Lives has created a broad political home for Black organizers, activists, and their organizations. Our ecosystem is held together by politics of abolition, anti-capitalism and radical Black Queer Feminisms, and a value system that fights for the most marginalized amongst us. 

M4BL COMMUNICATIONS DEPARTMENT 

M4BL’s communications department builds narrative power for the ideas, policies, and practices outlined in our Vision for Black Lives Policy Platform, a comprehensive framework for a society that values Black lives, repairs past harms, and invests in Black communities. We center the experiences of the people closest to oppression and work towards models where those most impacted are a part of leading, identifying solutions, setting priorities, creating policy agendas, and shifting narratives. 

POSITION SUMMARY

The Digital Strategist (DS) is the talent behind M4BL’s integrated digital narrative power plan assessing, analyzing, and co-coordinating narrative strategies across digital platforms. The DS is responsible for coordinating and maintaining a high level of continuity across M4BL digital platforms, including the CRM, social media, email, and SMS, and possibly coordinating with the web team. In addition, the DS provides analysis to the comms team on where we can make intersectional, new, or novel interventions and is specifically responsible for our email program; how can we assess its efficacy, strengthen our reach, segment our lists, and engage our supporters more.

ESSENTIAL FUNCTIONS* 

(*The Movement for Black Lives is committed to responding flexibly to changing circumstances and priorities which means that the expectations of every position are dynamic. This description reflects the assignment of essential functions but does not proscribe or restrict the tasks that may be assigned.)

• Strategize and execute high-impact, creative digital tactics that build narrative power, meet goals to reach Black audiences, and create visibility for all M4BL issues
• Conduct cross-table and department meetings (e.g., Policy) and coordinate and strategize with teams about narrative power opportunities 
• Lead strategy development for email program
• Lead digital event coordination from the digital team’s side in coordination with other teams and departments.
• Provide capacity-building support to members by providing regular email trainings for the ecosystem
• Share in facilitation and note-taking for the weekly digital team meeting
• Build relationships and strengthen partnerships with member organizations, partners, and community members to support priorities. (This can look like maintaining and growing our working relationships with the labor movement)
• Support in the development and management of vendor relationships
• Lead on social media program, utilizing social management platform and calendar to ensure content is posted in a timely manner
• Manage the digital content calendar
• Supports the development and strengthening of the voice and tone of M4BL’s online persona
• Contribute and support as a reviewer for outgoing digital content

REQUIRED QUALIFICATIONS

• 3-5 years of experience in digital strategy, preferably at a values-based organization, and coalition formation
• Expert knowledge of all major social media platforms and SMS, including publishing and analytics software (e.g., Sprout Social, HootSuite, Bit.ly)

• Intermediate familiarity with project management software, platforms and tools such as Formstack, Asana, virtual meeting platforms, Canva (or equivalent graphic making software and application), Every Action (or equivalent CRM)
• Proficiency in MS Office and Google Suite
• Experience in membership organizing, network or ecosystem development, and 
• Proficiency in project planning and project management 
• Proficiency in operations and logistic planning 

CORE COMPETENCIES

• Commitment to advancing racial justice and liberation for Black communities
• Demonstrated alignment with the values and principles of the Movement for Black Lives, including abolition, anti-capitalism, and radical Black Queer Feminisms
• Deep commitment to the organization's mission, vision, and values, including a passion for social change and community empowerment. Integrity and ethical conduct in all aspects of leadership and decision-making 
• Excellent verbal and written communication skills to articulate the organization's mission, engage stakeholders, and build relationships.Strong interpersonal skills to collaborate with diverse individuals and teams
• Time-management skills and the ability to quickly pivot based on current events and organizational needs
• A work ethic with a ‘no problem is too big, no question is too small’ attitude
• The ability to thrive in a collaborative, dynamic, fast-paced work environment where priorities are often evolving to adapt to the movement’s needs and emergent opportunities
• Resilience to overcome challenges and setbacks while maintaining focus on long-term goals and objectives. 
• A team player with high attention to detail and who can drive impact at the operational and tactical levels 
• Unimpeachable ethical standards, confidentiality, and personal integrity, always demonstrating self-awareness, dependability and a commitment to upholding team morale and organizational culture
• Strong analytical and problem-solving skills, with the ability to identify challenges, develop solutions, and implement effective strategies
• Ability to work with multiple Movement and political actors 

LOCATION

Anywhere within the United States. Must be comfortable and able to work remotely and have access to reliable internet connection. This role includes travel during approximately ten weeks per year for internal staff gatherings, convenings with M4BL’s ecosystem organizations, and external conferences. May also require travel and work on occasional weekends and evenings as determined.

ACCOMMODATIONS FOR APPLICANTS WITH DISABILITIES

We are committed to ensuring an inclusive hiring process. If you require accommodations to fully participate in the application or interview process, please contact hiring@m4bl.org.

EQUAL OPPORTUNITY WORKPLACE

The Movement for Black Lives is proud to be an equal employment workplace. We welcome and encourage job applicants motivated to partner with us in addressing social injustice and those with personal experience around injustice. We prohibit discrimination and harassment of any kind based on any of the following factors; race, color, religion (including religious dress and grooming practices), age, sex/gender (including pregnancy, childbirth, breastfeeding, and/or related medical conditions), gender identity, gender expression, sexual orientation, marital status, medical condition (genetic characteristics, cancer, or a record or history of cancer), military or veteran status, national origin, ancestry, disability (mental and physical, including HIV/AIDS, cancer, and genetic characteristics), and genetic information. 

Compensation88,000-103,000