Digital Account Manager

DIGITAL ACCOUNT MANAGER

Position Summary

The Digital Account Manager supports the development and execution of digital fundraising campaigns for FNY’s nonprofit clients. This role focuses on managing day-to-day campaign activities across email, paid media, SMS and web, with an emphasis on donor acquisition, retention, and engagement.

This position is ideal for a developing strategist with strong project management and client communication skills who can collaborate across teams and contribute to performance-driven campaigns.

Key Responsibilities

• Campaign Execution & Support
• Support the implementation of digital fundraising campaigns across email, paid media (search, social, programmatic), websites, and SMS.
• Assist in coordinating digital efforts with direct mail and broader multichannel fundraising initiatives.
• Contribute to campaign planning and execution aligned with client goals and timelines.
• Client Management & Communication
• Serve as a day-to-day point of contact for assigned client accounts, supporting communication, reporting, and deliverables.
• Help manage timelines, budgets, and expectations with guidance from senior team members.
• Identify opportunities for optimization and testing based on campaign performance.
• Team & Project Coordination
• Coordinate with internal teams (creative, data, tech, paid media) to ensure timely and accurate delivery of campaign assets.
• Support quality assurance and ensure all deliverables meet client and agency standards.
• Assist with email setup and deployment as needed.
• Performance & Reporting
• Monitor campaign performance and assist in reporting on key metrics.
• Analyze results and contribute insights to improve future campaign performance.
• Stay informed on trends in digital media and nonprofit fundraising.
• Qualifications
• 4–6 years of experience in digital marketing, fundraising, or account management, preferably in an agency or nonprofit environment.
• Experience supporting integrated digital campaigns across email, paid media, and web.
• Familiarity with direct response marketing principles and donor engagement strategies.
• Strong organizational and project management skills with attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication skills and ability to collaborate across teams.
• Comfort working with data and campaign performance metrics.
• Desired Skills & Tools
• Experience with CRM, email, and donation platforms such as Salesforce, MailChimp, Blackbaud, or Fundraise Up.
• Familiarity with Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Basic understanding of Google Tag Manager and reporting tools.
• Working knowledge of SEOand AEO best practices.

Location This is a remote position. Preference will be given to candidates based in New York City, with occasional in-person collaboration and periodic travel as needed.