Midlands, London, South England & Wales
Location: Field-based / fully remote (UK), with travel to events and the central London office
Salary: £40,000 basic + up to £12,000 OTE (£52,000 total)
Benefits: 5% matched pension, free gym membership, Private Health Care, 25 days holiday + birthday off + bank holidays, discount platform
We’re partnering exclusively with ukactive to appoint a Member Experience & Sales Manager covering Midlands (incl. Derbyshire), South England & Wales. You’ll take full ownership of c.50 accounts in your patch, splitting your time roughly 60% new business / 40% retention.
This is a consultative sell, not a heavy one — ukactive is a membership body, not a vendor, so conversations start warmer. But you’ll still need a hunter mentality, commercial discipline, and the curiosity to build sector knowledge that earns you a seat at the table. Internally, you’ll work hand-in-hand with the Marketing, Events, Research and Partnerships teams to make sure the voice of the member is heard.
Member Growth & New Business
Identify, develop and close new member opportunities across your patch — with the c.3,000 independent operators in market the biggest growth area.
Hit individual and shared revenue targets across membership, upsell and cross-sell.
Account Management & Retention
Act as the primary contact for c.50 members in your region, owning relationships, renewals and growth conversations end-to-end.
Deliver value-led, consultative account management that protects retention across the book.
Sector Engagement & Events
Lead regional networking events, and represent ukactive at the major industry moments — PerformX, Elevate, FIBO — plus Strategic Partner Group events.
Run the retention drumbeat: award entries, networks, webinars, newsletter touchpoints.
Insight & Internal Collaboration
Maintain an accurate pipeline and forecast in Salesforce, and use member data to inform sales-led decisions.
Feed member insight into Research, Digital, EDI and Wellbeing workstreams — and signpost members to the right specialist inside ukactive when needed.
We’re keen to speak with candidates who demonstrate:
3+ years’ sales, business development or commercial experience, with a proven track record of hitting revenue targets.
Strong account management credentials — the ability to grow and retain commercial relationships, not just open them.
Consultative and customer-first, with the substance to add genuine value in the conversation.
Resilient with a hunter mentality — but warm, curious and never heavy-handed.
Excellent communication, negotiation and influencing skills, with the credibility to represent ukactive externally.
Detail-oriented and accountable, comfortable working with targets, forecasts and CRM data (Salesforce desirable).
A genuine passion for health, fitness and wellbeing, and a working knowledge of the UK physical activity sector.
£40,000 basic + up to £12,000 variable OTE (total potential £52,000), paid quarterly against annual targets, with a Q4 accelerator for over-performers. The OTE splits across New Business (40%), Retention (40%) and Engagement (20%).
Join the trade body shaping the future of the UK’s physical activity sector — work that genuinely matters.
A newly defined role with the autonomy to own a patch end-to-end and visibility close to the leadership team.
Fully remote, with the choice to use the central London office for events and team days, and front-row access to PerformX, Elevate and FIBO.
A consultative, value-led environment — you’ll be backed to do sales properly, not pushed to sell hard.
Strong benefits: 5% matched pension, free gym membership, Private Health Care, 25 days holiday plus birthday and bank holidays.
Love Recruitment is the exclusive partner for this search. Abhishek Lakhina, Director, is leading the process — Apply Now.
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