Creative Strategist (Freelance, Part-time)

Happy Mammoth is a fast-growing natural food tech business selling across the US, Australia, and Europe. We formulate, produce, and market gut, digestive, and microbiome health supplements — and performance marketing is a core growth driver for us.

This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset — ideally someone who started as a copywriter and evolved into performance creative strategy.

Part-time freelance contractor 
B2C / DTC experience required
EU hours (GMT)
Supplements / health a strong plus

This role is about what converts, not what "looks good."

What you'll actually do

• Own performance creative strategy for paid media (Meta-focused)
• Develop angles, hooks, messaging frameworks, and iterations
• Translate data (CTR, CPA, CVR, ROAS) into creative decisions
• Build and refine creative testing roadmaps
• Brief and iterate with copywriters, editors, and designers
• Analyze winning vs losing creatives and scale what works
• Continuously improve performance through structured experimentation

What we're looking for

• Proven experience in performance marketing creative
• Strong copy background (ads, hooks, messaging — not just concepts)
• Hands-on experience working with media buyers
• Comfort owning results, not just deliverables
• Clear understanding of direct-response psychology
• Ability to move fast, test often, and iterate

Requirements

• Senior-level experience in performance creative and/or direct-response copywriting
• Proven exposure to paid media environments (Meta experience required)
• Strong understanding of conversion-focused creative and testing
• Fluency in English (CVs must be submitted in English)
• Ability to operate independently in a fast-paced, remote setup
• Available during EU working hours (GMT)

Why Happy Mammoth

• Competitive compensation aligned with senior performance roles
• Fully remote with clear ownership and accountability
• Opportunity to work on high-impact, high-scale performance campaigns
• Flexible part-time engagement — work around your schedule