Product Marketing

About the Role

BNBChain is one of the most active blockchain ecosystems in the world, processing over 30 million transactions daily. We are looking for a Product Marketing Manager who sits at the intersection of product, marketing, and ecosystem growth — someone who deeply understands what we build, knows who needs it, and can articulate the value in a way that resonates with developers, institutions, and end users alike.

This is not a traditional marketing role. You will be embedded in the product and ecosystem teams, translating complex technical capabilities into compelling narratives, go-to-market strategies, and developer adoption campaigns. You will be the voice that connects what BNBChain builds to the world outside.

Responsibilities

Product Positioning & Messaging

• Develop and own the positioning, messaging, and narrative for BNBChain ecosystem products across verticals: DeFi, payments, AI infrastructure, stablecoins, and RWA

• Translate complex technical concepts (ERC-8004, MPP, x402, BNBChain MCP, Account Abstraction) into clear, compelling value propositions for different audiences — developers, institutions, retail users, and media

• Maintain a consistent product narrative across all external touchpoints: website, docs, social, events, and partner communications

• Conduct messaging audits and competitive positioning analysis to ensure BNBChain's story is differentiated and credible

Go-to-Market Execution

• Lead GTM planning and execution for new product launches and ecosystem milestones — from pre-launch teaser campaigns to post-launch adoption drives

• Coordinate cross-functionally with product, BD, engineering, and community teams to align launch timing, messaging, and distribution

• Define and track GTM success metrics: developer signups, integration counts, media coverage, social reach, on-chain adoption

• Own the launch calendar and ensure every major product moment has a corresponding marketing moment

Developer & Ecosystem Marketing

• Build and execute developer marketing programs that drive awareness and adoption of BNBChain developer tools: Agentic SDK, BNBChain MCP, Wallet SDK, x402, etc

• Create and distribute technical content that resonates with builders: integration guides, comparison pieces, case studies, ecosystem spotlights

• Partner with ecosystem projects on co-marketing campaigns that amplify BNBChain's ecosystem depth

Requirements

Experience

• 3+ years of experience in product marketing

• Demonstrated experience taking Web3 products to market: developer tools, DeFi protocols, payment infrastructure, or blockchain platforms

• Proven ability to write compelling technical content that resonates with both developer and non-developer audiences

• Track record of executing successful GTM campaigns with measurable outcomes (developer adoption, media coverage, on-chain activity growth)

Marketing Skills

• Strong copywriting and storytelling ability: can explain how an ERC-4337 smart wallet works and why a non-technical CMO should care, in the same document

• Experience building and executing multi-channel campaigns: content, social, events, partnerships, and community

• Ability to define and track marketing KPIs tied to product adoption, not just vanity metrics

• Experience creating BD and sales enablement materials for enterprise or institutional audiences

Communication

• Experience writing for multiple formats and audiences

Good to Have

Domain Expertise

• Experience in AI / developer tool marketing: familiarity with MCP, Agent SDKs, LLM infrastructure — able to articulate why BNBChain's AI Agent platform matters to a builder audience

• Experience marketing stablecoin or RWA products: understanding of the institutional and retail narratives around tokenized assets, yield-bearing stablecoins, and on-chain treasuries

Ecosystem & Community

• Existing network within the Web3 developer, DeFi, or institutional blockchain community