PR & Analyst Relations Coordinator

Job Title: PR & Analyst Relations Coordinator (Multi-Product, Multi-Industry)

Overview:

We’re seeking a highly organized PR & Analyst Relations Coordinator to support communications efforts across a diverse portfolio of software products and industry verticals. This role will help drive awareness, credibility, and market positioning by coordinating media outreach, managing analyst engagements, and ensuring consistent messaging across audiences. You’ll work closely with product marketing, campaign managers, and executive team to execute programs that elevate brand visibility and influence buyer perception.

Key Responsibilities:

Public Relations Coordination 

• Support planning and execution of PR campaigns across multiple products and industries
• Coordinate press releases, media pitches, and thought leadership placements
• Maintain and update media lists by industry, geography, and publication type
• Track media coverage and compile regular reports on reach, sentiment, and impact

Analyst Support 

• Coordinate briefings, inquiries, and product updates with industry analysts (e.g., firms like Gartner and Forrester)
• Maintain analyst contact database and engagement calendar
• Assist in preparing briefing materials, presentations, and follow-ups
• Track analyst reports, mentions, and rankings relevant to company products

Cross Product/Industry Alignment 

• Ensure consistent messaging across multiple products and vertical markets
• Collaborate with product marketing to understand positioning and key differentiators
• Adapt messaging for different audiences (technical, business, industry specific)

Content Support 

• Assist in developing press materials, fact sheets, Q&A documents, and executive bios
• Coordinate approvals and ensure messaging accuracy and alignment with brand voice
• Support thought leadership initiatives, including contributed articles and speaking opportunities 

Program Management & Reporting 

• Manage timelines, calendars, and deliverables for PR and analyst programs
• Monitor KPIs such as media coverage, share of voice, analyst sentiment, and campaign reach
• Provide regular updates and insights to internal stakeholders

Qualifications:

• 2 to 5+ years of experience in public relations, communications, or analyst relations 
• Strong organizational and project management skills with attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple priorities across products and industries
• Familiarity with media monitoring and PR tools (e.g., Cision, Meltwater)
• Comfortable working cross functionally with marketing, product, and executive teams

Preferred Qualifications:

• Experience in B2B Saas Software supporting multiple products with different ICPs
• Ability to synthesize complex product information into clear messaging
• Experience working with global teams or campaigns

Key Metrics for Success:

• Volume and quality of media coverage
• Analyst engagement frequency and sentiment
• Share of voice in key markets
• Timeliness and accuracy of deliverables
•  Internal stakeholder satisfaction 

The Company: 

TMA Systems (TMA) is a technology company located in Tulsa, Oklahoma. For more than 30 years, TMA has been transforming organizations by providing facility professionals with the most technologically advanced Maintenance Management solutions available.

Utilizing WebTMA, TMA’s flagship solution, organizations can manage their strategic assets throughout their entire lifecycle. Our comprehensive web-based solutions are tailored to a variety of industries that have a desire to effectively streamline maintenance operations. TMA is setting new standards for organizations to account for, maintain, and extend the useful life of their physical assets. In a budget conscious world, TMA provides a solution that will maximize return-on-investment (ROI).

We are a global organization with over 1,500 clients that has developed industry-leading solutions based on what our clients need to be successful. How do we achieve this? We solicit our clients and take the time to understand how our products are used in their business; coupled with a culture that produces world-class people with a client-service mindset. At TMA we realize that success is only possible with team members that share our passion for excellence.

Why work at TMA Systems?