At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Position Summary:
PointClickCare is looking for an experienced B2B Sr. Marketing Manager to joining our growing SaaS healthcare technology company. As a Sr. Marketing Manager, you will lead strategy planning, executing, and measuring the performance of marketing campaigns for PointClickCare. You will drive product demand through multiple channels including paid ads, publications, web, email, social and multiple onsite channels. You will lead cross-functional teams inclusive of Product Managers, Digital Marketers, Content Strategies, and Senior Business Leaders. The Sr. Marketing Manager will be accountable for directing agency strategy and aligning all activity across the Marketing Mangers.
A successful candidate will have excellent written and oral communication skills, data driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.
Key Responsibilities:
Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain large high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
Own agency of record strategy for the business unit inclusive of campaign strategy, appropriate channel mix, budget management, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency.
Subject matter expert in industry leveraging customer insights to produce audience-centric derivative content
Lead customer journey seeking out ways to utilize marketing automation to improve processes and gain visibility into lead quality
Research and refine new marketing approaches to reach and engage key audiences
Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
Manage multiple projects and balancing contending priorities in a rapidly changing environment
Provide clear, consistent, and frequent communication with executive level stakeholders inclusive of marketing strategy, goals, and performance of campaigns.
Lead the development of comprehensive account-based marketing strategies aligned to be executed across the Marketing Managers.
Act as team lead by supporting with training or coaching to enhance their skills and grow in their roles.
Anticipated travel 10%
Skills & Experience:
6+ years of B2B marketing experience
Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
Experiencing leading teams or mentoring junior team members
Experience using data and metrics to measure impact and determine improvements
Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
Experience presenting ideas to executive levels of an organization to gain support for initiatives
Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.
Preferred Experience:
Experience managing external partners to develop marketing programs
Experience in paid search and paid social
Experience in healthcare technology
Experience managing large amount of data including customer segments and online campaign metrics
7+ years of B2B marketing experience
Experience working with marketing agencies for execution
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
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recruitment@pointclickcare.com
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