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Marketing Intern (Demand Generation & Field Marketing)

Key Facts

Remote From: 
Internships
Entry-level / graduate
English

Other Skills

  • Google Sheets
  • Microsoft Excel
  • Technical Acumen
  • Proactivity
  • Writing
  • Detail Oriented
  • Intellectual Curiosity

Roles & Responsibilities

  • Current student pursuing a degree in Marketing, Communications, Business, or a related field (Junior or Senior preferred)
  • Tech-savvy with familiarity in Excel/Google Sheets; interest in learning Salesforce, Marketo, and AI-based tools
  • Strong written and verbal communication skills with the ability to explain complex ideas simply
  • High attention to detail and excellent organizational skills

Requirements:

  • Support the execution of integrated campaigns (email, ABM digital, and webinars) aligned to pipeline goals, including coordinating assets, timelines, and deployment in marketing automation platforms like Marketo and Salesforce
  • Assist with audience segmentation, list management, and campaign QA to ensure accurate targeting
  • Plan and logistics support for field events, trade shows, and virtual webinars; collaborate with sales to align event strategies with regional goals
  • Execute post-event follow-up workflows (email nurture and lead routing) and manage lead processing, scoring, and handoff to sales in CRM (e.g., Salesforce) while tracking campaign impact in analytics dashboards

Job description

Join Everbridge as a Marketing Summer Intern and get hands-on experience at the heart of a fast-growing B2B SaaS business. This is a part-time, 3-month internship (up to 20 hours per week), ideal for gaining meaningful experience alongside your studies or other commitments.

In this role, you’ll help bring integrated marketing campaigns to life designed to generate pipeline, engage prospects, and drive real revenue impact.

You’ll work across our full product portfolio, including Everbridge, xMatters, and BCIC, gaining exposure to how we attract new customers and expand relationships through cross-sell initiatives. This isn’t just observation you’ll actively collaborate with marketing managers and contribute to live campaigns.

What makes this role stand out? You’ll partner closely with Marketing, Sales, Partner, and Business Development teams, giving you a front-row seat to how cross-functional teams align to win in a fast-paced tech environment.

If you’re curious, proactive, and eager to learn how modern SaaS marketing really works, this is your opportunity to make an impact from day one.

 

 


What you'll do:
  • Demand Generation Campaigns
    • Support in the execution of integrated campaigns across email, ABM digital, and webinars aligned to pipeline goals
    • Coordinate campaign assets, timelines, and deployment within marketing automation platforms (e.g., Marketo, Salesforce)
    • Assist with audience segmentation, list management, and campaign QA to ensure accurate targeting
    • Field & Event Marketing
      • Assist in the planning and logistics for field events, trade shows, and virtual webinars aimed at enterprise leaders.
      • Collaborate with sales teams to ensure event strategies align with regional goals.
      • Post-Event Follow-Up & Lead Lifecycle
        • Execute post-event follow-up workflows, including email nurtures and lead routing
        • Ensure timely lead processing, scoring, and handoff to sales within CRM (e.g., Salesforce)
        • Marketing Analytics & Reporting
          • Track key campaign and event performance metrics (MQLs, SQLs, conversion rates, pipeline influence)
          • Help build dashboards that show how marketing events directly impact the sales pipeline.
          • Conduct basic performance analysis to inform optimization of campaigns and events

What you'll bring:
  • Current Student: Pursuing a degree in Marketing, Communications, Business, or a related field (Juniors or Seniors preferred).
  • Tech Savvy: Familiarity with Excel/Google Sheets; interest in learning platforms like Salesforce or Marketo and AI based tools
  • Communication: Strong writing skills and the ability to explain complex ideas simply.
  • Organization: High attention to detail - you’re the person who catches the typo in the first paragraph.

  • Key Exposure / Skills Developed
    • B2B SaaS demand generation and pipeline-focused marketing
    • Marketing automation and CRM systems (e.g., Salesforce, Marketo/HubSpot)
    • Field marketing execution and sales alignment
    • KPI tracking tied to pipeline creation
    Fair Chance Statement US & Canada
    We are committed to providing equal employment opportunities in compliance with all applicable Federal, Provincial/State and Local laws, including the California Fair Chance Act and any local County Fair Chance Ordinance (or local equivalent). Pursuant to these and other relevant regulations, we consider qualified applicants with criminal histories in a manner consistent with the law.
     
    For roles subject to background checks, the following material job duties may be affected by an applicant’s criminal history:
    - Access to sensitive or confidential information, such as financial records, proprietary data, or client information.
    - Management of cash, company funds, or other valuable assets.
    - Work in environments requiring heightened security measures.
    - Compliance with contractual or regulatory requirements specific to the position.
     
    We evaluate each applicant's criminal history individually, considering its nature, timing, and relevance to the specific job duties, while maintaining our commitment to fair hiring practices and promoting workplace equity.

    About Everbridge

    Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running™. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter. Everbridge… Empowering Resilience
     
    Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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