Job Title: Director of Brand Partnerships
Location: Remote (U.S.)
Company: Benzinga
Some travel will be necessary
About Benzinga
Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends.
Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience.
We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets.
The Role
The Director of Brand Partnerships is a senior individual-contributor role focused on driving revenue through brand marketing partnerships. This person will work directly with marketing leaders to develop and sell high-impact, narrative-driven campaigns that position clients in front of Benzinga’s retail investor audience.
The role is centered on selling brand dollars, not performance — including sponsored content (articles and video), executive interviews, brand storytelling, integrated campaigns, and event-based activations.
This is ideal for a seller who understands how brands allocate marketing budgets, how to position content and media as a strategic lever, and how to close multi-touch, multi-month brand partnerships.
Key Responsibilities
Revenue Ownership & Deal Execution
- Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
- Source, develop, and close integrated marketing partnerships end-to-end
- Package and sell solutions including:
- Sponsored content articles
- Sponsored video and executive interviews
- Brand storytelling campaigns
- Newsletter and homepage integrations
- Creative sponsorships and brand activations
- Negotiate pricing, packaging, and long-term partnership agreements
- Close mid-market to enterprise-level brand deals, including six-figure campaigns
Brand Partnerships & Account Development
- Build and grow relationships with:
- Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
- Growth and acquisition teams
- Agencies and media buyers
- Target key financial verticals including:
- Fintech and investing apps
- Brokerages and trading platforms
- ETF issuers and asset managers
- Crypto and emerging financial platforms
- Consumer finance brands
- Target non-endemics looking to get their story in front of retail investors
- Position Benzinga as a trusted media partner for brand storytelling and investor education
- Drive repeat business through always-on content programs and recurring campaigns
Pipeline Development
- Build and maintain a strong pipeline of brand marketing opportunities
- Prospect into both direct brands and agencies
- Identify companies actively investing in awareness (e.g., launches, raises, new products)
- Maintain accurate forecasting and CRM discipline
What Success Looks Like
- Consistently hitting or exceeding revenue targets driven by brand and content partnerships
- Closing multi-product, multi-month campaigns (articles + video + distribution + activations)
- Building long-term relationships with marketing teams and agencies
- Driving repeat revenue through always-on sponsored content programs
- Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns
Qualifications
Required
- 5+ years of experience in:
- Media sales
- Digital advertising
- Branded content or sponsorship sales
- Financial services or fintech marketing/sales
- Proven track record of closing deals and hitting quota
- Experience selling content-driven or brand-led marketing solutions
- Strong ability to engage senior marketing stakeholders
- Excellent communication, presentation, and negotiation skills
- Experience managing full sales cycle from prospecting to close
Preferred
- Experience selling sponsored content, video, or integrated media campaigns
- Familiarity with how brands allocate brand vs. performance budgets
- Existing relationships with:
- Financial services marketing teams
- Fintech companies
- Agencies and media buyers
- Experience closing six-figure+ partnerships
Compensation
- Competitive base salary
- Uncapped commission structure
- On-target earnings aligned with senior-level brand sales performance
- Benefits package and growth opportunities
- (Exact comp to be determined based on experience.)
Why Join Benzinga
- Access to a high-intent retail investor audience
- Strong, recognized brand in finance and investing
- A platform built for content, storytelling, and investor education
- Ability to sell strategic, high-impact brand campaigns - not commoditized ad inventory
- Fast-moving, entrepreneurial environment
- Direct impact on revenue growth and market positioning
