Logo for Heunets

GTM & Growth Lead

Roles & Responsibilities

  • 7+ years of hands-on experience leading and executing go-to-market initiatives across revenue, growth, sales, or business development
  • Proven track record operating in early-stage or fast-scaling environments where structure is built—not inherited
  • Deep, practical understanding of customer acquisition, GTM strategy, and revenue motion design
  • Demonstrated ability to personally execute—from strategy to experimentation to delivery—not just delegate

Requirements:

  • Own and drive design and execution of GTM strategies across product and services, including ICPs, buyer personas, target segments, channels, and launches
  • Lead revenue enablement, including pipeline development, deal progression, pricing, proposals, and scalable GTM/sales playbooks with performance tracking
  • Identify, qualify, and engage channel, referral, and ecosystem partners; onboard and align partners; drive partner-sourced revenue opportunities
  • Collaborate cross-functionally with Product, Engineering, Delivery, Operations, and Marketing to translate market reality into planning, prioritization, and delivery

Job description

We're looking for a GTM & Growth Lead to help drive revenue growth, customer acquisition, and strategic partnerships across both our product and services businesses.

This is a hands‑on, execution‑focused role for someone who enjoys building go‑to‑market systems from the ground up—testing channels, refining messaging, supporting deal flow, and turning market insights into repeatable growth.

If you thrive in early‑stage or growth‑stage environments and want a clear path into senior GTM or revenue leadership, this role is for you.

Responsibilities:

Go‑to‑Market & Growth

  • Own and personally drive the design and execution of GTM strategies across both product and services offerings
  • Define, refine, and pressure‑test Ideal Customer Profiles (ICPs), buyer personas, and target segments
  • Actively build, test, and optimize acquisition channels including outbound, inbound, partnerships, and founder‑led motions
  • Lead GTM execution for launches, pilots, and market entry initiatives, ensuring speed, clarity, and measurable outcomes

Revenue Enablement

  • Play a hands‑on role in pipeline development, deal progression, and close support
  • Partner with leadership to structure offerings, pricing, proposals, and commercial models
  • Design, document, and continuously refine practical GTM and sales playbooks that can be reused and scaled
  • Own visibility into performance by tracking, analyzing, and reporting key GTM and growth metrics

Partnerships & Ecosystem Growth

  • Identify, qualify, and engage channel, referral, and ecosystem partners
  • Lead early‑stage partner onboarding and GTM alignment, ensuring partners can generate real pipeline
  • Actively drive and support partner‑sourced revenue opportunities, not just relationship building

Cross‑Functional Leadership

  • Work closely and daily with Product, Engineering, Service Delivery, Operations, and Marketing
  • Serve as the operational bridge between market reality and internal execution
  • Bring direct customer insights, objections, and feedback into planning, prioritization, and delivery

What This Role Is Not (Yet)

  • Not a traditional department Head role with layers of management
  • Not a large people‑management position
  • Not a quota‑only sales role
  • Not a siloed marketing or business‑development function

This role is intentionally designed as a senior, hands‑on leadership position that evolves into a formal Head or Revenue leadership role as scale and revenue maturity increase.

What We're Looking For

Required

  • 7+ years of hands‑on experience leading and executing go‑to‑market initiatives across revenue, growth, sales, or business development
  • Proven track record operating in early‑stage or fast‑scaling environments, where structure is built—not inherited
  • Deep, practical understanding of customer acquisition, GTM strategy, and revenue motion design
  • Demonstrated ability to personally execute—from strategy to experimentation to delivery—not just delegate
  • Experience working across both product and services businesses, with the ability to adapt GTM approaches accordingly
  • Strong communicator and operator with the ability to work cross‑functionally with Product, Engineering, Delivery, Marketing, and Leadership

Nice to Have

  • Experience leading GTM for B2B SaaS, platforms, or marketplaces
  • Exposure to enterprise and services‑led sales cycles
  • Built or scaled partnerships, channels, or ecosystem‑led growth
  • Strong working knowledge of CRM, pipeline management, and growth analytics tools

How Success Is Measured

  • Direct impact on revenue growth across product and services
  • Measurable increase in qualified pipeline and partner‑sourced opportunities
  • Clear, consistent, and differentiated GTM positioning adopted company‑wide
  • Creation of practical playbooks and processes that enable repeatable growth
  • Tangible improvement in customer acquisition efficiency and conversion

Why Join Us

  • Direct impact on revenue and growth strategy
  • Close collaboration with founders and leadership
  • Opportunity to build scalable GTM systems from scratch
  • Clear growth and leadership progression as the company scales

Work Hours: US Eastern Time

Job Type: Full-Time

Related jobs

Other jobs at Heunets

We help you get seen. Not ignored.

We help you get seen faster — by the right people.

🚀

Auto-Apply

We apply for you — automatically and instantly.

Save time, skip forms, and stay on top of every opportunity. Because you can't get seen if you're not in the race.

AI Match Feedback

Know your real match before you apply.

Get a detailed AI assessment of your profile against each job posting. Because getting seen starts with passing the filters.

Upgrade to Premium. Apply smarter and get noticed.

Upgrade to Premium

Join thousands of professionals who got noticed and hired faster.