Bid Proposal for Account Engagement Email Marketing Services at World Renew

Solicitation Summary

Bid Proposal for Account Engagement Email Marketing Services

NATURE OF SERVICES:

World Renew is seeking to partner with a qualified agency or vendor to provide strategic and tactical support for email marketing through Salesforce Account Engagement.

The selected partner will design, develop, and optimize branded email templates and automated engagement journeys to enhance communication with current and prospective audiences. Services are anticipated to span approximately two months, with the objective of improving audience segmentation, engagement, and donor communication effectiveness.

Agencies with experience working with charitable organizations, not-for-profits, or cause-driven campaigns are strongly encouraged to apply.

CONTRACTING ENTITY:

World Renew is an international and domestic charity, with headquarters located in Canada and the United States. We specialize in community development, disaster response (in North America and internationally), and peace and justice work. Guided by faith and committed to justice, World Renew partners with communities to help eradicate poverty, respond to disasters, and advance peacebuilding efforts.

TERMS OF PARTNERSHIP:

The chosen vender will remain in control of when and how the work is completed, permitted the outlined deliverables are achieved within the suggested timeline, and will invoice for services. Agencies can take on other clients while working with World Renew and fulfilling the terms of its contract.

PLACE OF PERFORMANCE:

Flexible/Remote within the United States or Canada.

Vendor must be available to collaborate with World Renew’s marketing team during EST business hours.

TIMEFRAME:

The anticipated start date for services is July 6, 2026. The initial period of performance is expected to be two months.

• RFP Release Date: May 1, 2026
• Proposal Due Date: June 1, 2026
• Selection Date: June 19, 2026
• Contract Start Date: July 6, 2026

SCOPE OF WORK:

The selected agency or vendor will provide the following services:

Email Template Design & Development

• Design and develop a minimum of six branded email templates for newsletters, donor communications, and fundraising appeals.
• Ensure templates are optimized for responsiveness and accessibility.

Audience Segmentation & Dynamic Content

• Develop country- and interest-specific dynamic content.
• Evaluate existing and future list segmentation strategies.

Forms & Preference Management

• Design and develop at least two HTML forms for email capture and lead generation.
• Create or enhance a preference center and list management processes.

Automation & Engagement Journeys

• Reimagine and build engagement studio journeys for new donors and subscribers.
• Optimize automation workflows for engagement and retention.

Platform Optimization & Training

• Provide recommendations for optimizing Salesforce Account Engagement and underutilized features.
• Train staff on all deliverables and provide recorded training sessions for future use.

DELIVERABLES:

Through this partnership, World Renew aims to achieve:

• Professionally designed and branded email templates
• Improved segmentation and personalized communication
• Enhanced lead capture through optimized forms
• Streamlined preference management and list hygiene
• Effective automated email journeys for donors and subscribers
• Increased engagement and retention through optimized email strategies
• Staff equipped with knowledge and tools to sustain improvements

REQUIRED QUALIFICATIONS AND EXPERIENCE:

• Demonstrated experience with Salesforce Account Engagement (nonprofit preferred).
• Strong expertise in HTML email design and template development.
• Experience with email automation systems and engagement optimization.
• Ability to analyze audience behavior and improve segmentation strategies.
• Strong collaboration and communication skills to align email marketing efforts with organizational strategies.
• Experience in charitable, nonprofit, or cause-driven campaigns preferred.

SPECIFIC REQUESTS FOR INFORMATION:

To submit a response to this proposal, please email in PDF format:

Jordan An

Email: marketing@ worldrenew.net

Subject line: “Email Marketing Proposal – (Your Company Name)” Deadline for submissions: June 1, 2026

Proposals must include:

• Company overview and relevant experience
• Case studies or examples of similar work
• Proposed approach and methodology
• Quoted cost for completion of deliverables
• Team bios and roles
• References from past or current clients

Budget: Estimated $5,000-$20,000 USD for the initial build. Proposals outside this range may not be considered.

EVALUATION AND AWARD PROCESS:

This RFP is open to all persons or vendors capable of implementing the scope of work with integrity, professionalism, and demonstrated results.

The award will be made based on best overall value to World Renew. Evaluation criteria include technical expertise, past performance, cultural fit, and price.