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Marketing Manager

New Law Business Model (NLBM)

Roles & Responsibilities

  • Proven ability to translate strategic marketing concepts into high-converting campaigns.
  • Strong project management skills with the ability to lead initiatives from concept to execution.
  • Data-driven mindset with experience analyzing funnel performance and optimizing at multiple stages.
  • Experience owning end-to-end channel performance, including crafting creative hooks, guiding the community journey, and managing lead handoff.

Requirements:

  • Turn strategic marketing concepts into a high-converting marketing machine through execution across channels.
  • Own and optimize the entire funnel experience: creative hook, community journey, and lead handoff.
  • Lead as a project commander and data detective, coordinating initiatives and deriving insights from performance data.
  • Own the scoreboard for marketing channels end-to-end, ensuring measurable growth and accountability.

Job description

About Us: 

For over 10 years, New Law Business Model (NLBM) has been on a mission to liberate lawyers from outdated, soul-crushing practice models. We provide the heart-centered framework—Life & Legacy Planning®—and the high-octane membership products required to build thriving, relational firms. With a community of 800+ Personal Family Lawyer® firms nationwide, we leverage elite AI and automation to amplify humanity, delivering the practical education, tools, and "done-for-you" systems lawyers need to reclaim their time and build a lasting legacy. We obsess over real-world outcomes, not just vibes, to ensure our members move from survival mode to true flourishing.

The Hook

As our Marketing Manager, you are the engine behind the movement. This role is for the high-performance operator who can take a strategic marketing concept and turn it into a high-converting machine. You’ll love it if you’re equal parts project commander + data detective, and you care about the entire funnel experience: the creative hook, the community journey, and the lead handoff.

You should not apply if you prefer "big brand" dreaming over daily execution, or if you don’t like owning the scoreboard for your channels end-to-end.
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