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Associate Manager, Integrated Marketing

Key Facts

Remote From: 
Full time
Mid-level (2-5 years)
English

Other Skills

  • Non-Verbal Communication
  • Multitasking
  • Teamwork
  • Creativity

Roles & Responsibilities

  • 2-4 years of experience in integrated marketing, product marketing, or brand marketing (fintech, tech, or consumer brands preferred)
  • Proven experience managing multi-channel campaigns and executing them across paid, owned, and earned channels
  • Strong project management skills with the ability to juggle multiple workstreams and stakeholders
  • Excellent written and verbal communication, with a focus on brand consistency across channels

Requirements:

  • Develop and execute integrated marketing plans for brand campaigns, seasonal moments, and always-on initiatives across paid, owned, and earned channels
  • Build and execute go-to-market plans for new features and products, translating strategy into channel briefs and managing timelines and approvals
  • Lead organic social support through content ideation, calendar planning, and authentic brand storytelling across platforms (Meta, TikTok, Reddit)
  • Plan and execute community events (virtual and in-person), including logistics, vendor coordination, budgets, and post-event recaps

Job description

About KOHO

We’re on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We’re a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians.

At KOHO, we’re not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust.

KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We’re building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you’ll fit right in.

About The Role

We're looking for an Associate Manager, Integrated Marketing to join our team for a role to work remotely based in Canada. Reporting to the Senior Manager, Integrated Marketing, you'll be part of a team responsible for the entire marketing funnel at KOHO. From driving awareness of the brand, to adoption of products, this role enables the planning and delivery of best-in-class campaigns while supporting community events and organic social initiatives. You'll work cross-functionally with Product, Creative, and Growth to bring cohesive marketing programs to life, from brief through to performance readout.

What You'll Be Doing

Campaign Development & Execution

  • Develop and execute integrated marketing plans for brand campaigns, seasonal moments, and always-on initiatives

  • Build and execute GTM plans for new features and products driving maximum awareness

  • Translate strategy into channel-level briefs across paid, owned, and earned touchpoints

  • Manage campaign timelines, creative reviews, and approvals to keep launches on track

  • Track campaign performance against KPIs and surface insights that inform future planning

Organic Social Support

  • Contribute to content ideation and calendar planning, connecting brand and product storytelling to what resonates on social

  • Help identify trending moments and cultural opportunities that KOHO can authentically participate in

  • Respond directly within social channels, such as and connect to user success when applicable

Community Events

  • Plan and execute community events (virtual and in-person) that build brand affinity and generate content

  • Manage event logistics, vendor coordination, promotion plans, budgets, and post-event recaps

  • Enable community-led feedback for product teams

Who You Are

  • 2-4 years in integrated marketing, product marketing or brand marketing, ideally in fintech, tech, or consumer brands

  • Proven experience managing multi-channel campaigns including execution

  • Strong project management instincts with the ability to juggle multiple workstreams and stakeholders simultaneously

  • Excellent written and verbal communication, with an eye for brand consistency across channels

  • Deeply familiar with organic social channels such as Meta, TikTok and Reddit

  • Experience planning and executing community activations (virtual and in person)

The budgeted salary range for this role is $90,000 - 100,000 CAD / year.

At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.

À propos du poste

Nous sommes à la recherche d'un(e) gestionnaire adjoint(e), marketing intégré pour se joindre à notre équipe en télétravail partout au Canada. Sous la supervision du gestionnaire principal, marketing intégré, vous ferez partie d'une équipe responsable de l'ensemble de l'entonnoir marketing chez KOHO. De la notoriété de la marque à l'adoption des produits, ce rôle permet de planifier et de réaliser des campagnes de premier ordre tout en soutenant les événements communautaires et les initiatives sociales organiques. Vous travaillerez de manière interfonctionnelle avec les équipes de produit, de création et de croissance pour donner vie à des programmes marketing cohérents, du brief initial au compte rendu de performance.

Ce que vous ferez

Développement et exécution de campagnes

  • Élaborer et exécuter des plans de marketing intégré pour les campagnes de marque, les moments saisonniers et les initiatives permanentes (always-on).

  • Concevoir et mettre en œuvre des plans de mise en marché (GTM) pour les nouvelles fonctionnalités et les nouveaux produits afin d'en maximiser la notoriété.

  • Traduire la stratégie en briefs par canal pour les points de contact payants, détenus et mérités (paid, owned, and earned).

  • Gérer les échéanciers de campagne, les révisions créatives et les approbations afin de respecter les dates de lancement.

  • Suivre la performance des campagnes par rapport aux indicateurs clés de performance (KPI) et faire ressortir des enseignements pour orienter la planification future.

Soutien aux médias sociaux organiques

  • Contribuer à l'idéation de contenu et à la planification du calendrier, en liant l'histoire de la marque et des produits à ce qui interpelle les abonnés sur les réseaux sociaux.

  • Aider à identifier les tendances et les opportunités culturelles auxquelles KOHO peut participer de manière authentique.

  • Répondre directement sur les canaux sociaux et faire le pont avec l'équipe de succès utilisateur lorsque nécessaire.

Événements communautaires

  • Planifier et exécuter des événements communautaires (virtuels et en personne) qui renforcent l'affinité avec la marque et génèrent du contenu.

  • Gérer la logistique des événements, la coordination des fournisseurs, les plans de promotion, les budgets et les bilans post-événement.

  • Faciliter la rétroaction de la communauté pour les équipes de produits.

Votre profil

  • 2 à 4 ans d'expérience en marketing intégré, marketing de produit ou marketing de marque, idéalement dans la fintech, la technologie ou les marques de consommation.

  • Expérience confirmée dans la gestion de campagnes multicanales, incluant l'exécution.

  • Fort instinct de gestion de projet avec la capacité de jongler simultanément avec plusieurs flux de travail et parties prenantes.

  • Excellentes compétences en communication écrite et verbale, avec un souci constant de la cohérence de la marque sur tous les canaux.

  • Connaissance approfondie des réseaux sociaux organiques tels que Meta, TikTok et Reddit.

  • Expérience dans la planification et l'exécution d'activations communautaires (virtuelles et en personne).

L’échelle salariale prévue pour ce poste se situe entre 90 000 $et 100 000$ CA par année.

Chez KOHO, nous nous engageons à offrir une pleine transparence salariale à l’ensemble des candidats. La rémunération chez KOHO est déterminée selon plusieurs facteurs, incluant notamment : les données comparatives du marché salarial au Canada, l’évaluation des compétences techniques, une vision globale de l’historique professionnel, ainsi que l’équité salariale interne avec les autres membres de l’équipe KOHO.

KOHO is for builders.

If you’re energized by challenge, motivated by mission, and want to be part of a team that punches above its weight - we want to hear from you.

 

The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.

 

AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at talent@koho.ca.

Note: this posting is for an existing vacancy that we are seeking to fill.

#LI-Remote

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