Product Manager (Website)

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast-growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

We’re looking for a Growth-oriented Product Manager to lead our website team and elevate Natural Cycles’ website experience. In this role, you will own the full pre-signup web funnel, from first impression to the moment a visitor decides to start sign-up. Your mission is to increase awareness, educate users, communicate our value, and ultimately drive more users into the funnel.

You’ll blend product strategy, growth marketing instincts, and experimentation to uncover what resonates with different audiences and markets. Through rapid learning cycles, thoughtful landing page optimization, and cross-functional collaboration, you’ll meaningfully shape the company’s top-of-funnel growth.

This role is perfect for you if you thrive on conversion rate optimization, experimentation, and data-driven product development. Your work will shape the very first steps of the user journey and have a direct impact on user acquisition, conversion, and how millions of people discover Natural Cycles.

Please note that we are hiring for this role in Sweden.

What you will be doing

• Own the pre-signup web funnel—shaping strategy and optimizing key website surfaces to clearly communicate value and drive users to start sign-up

• Run and evaluate A/B tests across messaging, layout, and UX to continuously improve conversion and accelerate learning

• Identify and act on conversion opportunities by analyzing traffic, funnel behavior, and user intent

• Collaborate closely with the Sign-up, Marketing, and Brand teams to ensure a seamless, aligned experience across the acquisition journey

• Use data and user insights to guide decisions, define success metrics, and validate hypotheses

• Drive a strong experimentation culture, championing a test-and-learn mindset across the team and cross-functional partners

• Write clear product requirements and drive execution with Engineering, Design, and QA to deliver fast, high-quality improvements

What success looks like

• Increased website conversion and more users who click “Start Sign-up”

• Faster experimentation cycles with strong learnings

• Close alignment and smooth experience between Web and Sign-up flows

• Strong collaboration with Brand and Marketing on messaging & campaigns

• Clear narrative of successes, insights, and next bets

What skills and experience we think you have

• Growth mindset & experimentation: You’re always seeking new ways to drive user acquisition, testing hypotheses through A/B experiments and conversion rate optimization leveraging experience in growth marketing, SEO/landing page optimization, and product-led growth

• User empathy & psychology: You deeply understand user needs, motivations, and behaviors, using insights to craft compelling narratives that drive conversion

• Commercial acumen: You have a solid understanding of subscription-based business models and key growth drivers

• Strong analytical skills: You excel at analyzing data, measuring KPIs, and making informed decisions.

• Hands-on experience with analytics tools: You’re comfortable working with Amplitude, Mixpanel, Google Analytics, or similar platforms

• Excellent organizational and strategic thinking skills: You can balance short-term impact with long-term vision, effectively prioritizing initiatives

• Great communication skills: You thrive in cross-functional teams and can clearly articulate insights, priorities, and strategies

• Leadership experience: You’re an experienced leader who provides clarity, fosters alignment, and empowers cross-functional teams toward impactful outcomes

It's a plus if you also have:

• Experience in subscription or consumer health tech

• Knowledge of SEO or content marketing

• Experience optimizing funnels in multiple markets

• People management experience

What we offer

• Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location

• Professional development - you will collaborate with industry leading developers, promoting continuous growth and skill enhancement

• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work

• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value

• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development

Location

We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the Product Growth team is located in Stockholm. 

Sounds interesting?

If you want to be part of a successful team, we encourage you to apply for this position as soon as possible. We look forward to hearing from you!

How to apply

To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.

Note: We are not looking for consultants or help from recruitment agencies