Key Facts

Remote From:

Full time

English

Hard Skills

Conversion Marketing Google Ads Business Partnering Campaign Management Media Management KPI Reporting Reward Management Budget Management Lead Workflow A/B Testing +14 more

Other Skills

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Communication
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Analytical Thinking
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Detail Oriented

Openforce

About Openforce

THE TECHNOLOGY PLATFORM FOR THE ON-DEMAND WORKFORCE Today, entire industries are redefining conventional models of work that fall short on cost, efficiency, and meeting customer demand. Which is why from our technology platform to our fully staffed U.S.-based customer support team, we simplify everything independent contracting. Openforce was formed directly from the experience of our founders operating a same-day delivery company that utilized independent contractors. Frustrated by administrative inefficiencies and expanding legal constraints, the team set out to build a solution that would help companies do it right. That’s why same-day logistics and delivery companies of all sizes rely on Openforce’s automated technology platform for: • Fast Mobile Onboarding • Paperless Enrollments • Instant Verifications • Integrated Background Checks • Built-in Compliance Audits • Secure Settlement Processing • Competitive Insurance Packages • Cash Advance Program • Driver Retention & Superior Member Benefits With over 350,000 drivers onboarded, properly contracted, insured and paid—don’t settle for a one-size fits all solution. Make the most of your on-demand workforce with a truly customized solution that works with your business. Learn more at www.oforce.com. Connect with us on Twitter @EverythingIC and Facebook @Everything IC.

Company type: SME

Founded: 2018

Company size: 51 - 200

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Job description

About Us

Openforce delivers industry-leading software and services that enable contracting companies and independent contractors (IC vendors) to grow faster, operate more efficiently, and reduce risk. In addition to compliance, insurance, and payment solutions, we offer a Small Business Marketplace where IC vendors (small business owners) can access tools, resources, and exclusive discounts on essential business expenses, helping them lower overhead and run stronger businesses.

Position Summary

We're looking for a sharp marketing manager to manage our digital media efforts with the goal of increased awareness and engagement amongst contracting companies who manage a 1099 workforce. This person will also manage our Marketplace program, a role that sits at the intersection of partner sales, program development, analytics, and IC vendor success.

Responsibilities

Digital Media Management

Build, launch, and manage campaigns across paid media channels (ex. Google, LinkedIn)

Conduct keyword research, audience targeting, and ad copy testing to improve performance

Manage budgets, bidding strategies, and spend allocation to maximize ROI

Implement and maintain conversion tracking and ensure data accuracy

Manage inbound lead flow process from AI SDR tool, to HubSpot lead routing, to landing page CRO

Continuously test new strategies, creatives, and channels to scale performance

Monitor and optimize campaigns based on performance metrics (CTR, CPC, CPA, conversion rate, ROAS)

Analyze results and report on campaign performance, provide comprehensive insights and optimization recommendations

Stay current on evolving digital marketing trends, emerging channels, and AI-driven tools to continuously improve performance and identify new growth opportunities

Marketplace Management