Manager, Marketing

Join Points of Light and Change the World

 As the world’s largest organization dedicated to increasing volunteer service, Points of Light engages more than 3.8 million volunteers across 32 countries.

Cast from the vision of one thousand points of light shared by its founder, President George H.W. Bush, in his 1989 inaugural address, Points of Light was founded in 1990 as an independent, nonpartisan, nonprofit organization to encourage and empower the spirit of service. The organization extends President Bush’s vision that “any definition of a successful life must include serving others.” Today, Points of Light continues to transcend politics and borders to inspire millions of individuals worldwide to take action. 

Join Us: Be part of a movement that changes lives and communities. Please read the position description below. For more information, visit pointsoflight.org. 

Salary: $55,000 to $60,000 annually

Reports to: Chief Marketing and Communications Officer

Department: Marketing and Communications

Location: Points of Light is a remote-first organization. Must live in a U.S. location in the Eastern or Central time zone in a market with a major airport. Washington, DC preferred.

Position Summary: 

The Marketing Manager is responsible for translating enterprise marketing strategy into integrated go-to-market plans and leading best-in-class campaign execution. This role serves as a key operator of the brand—owning campaign development, cross-channel activation, and executional excellence across marketing initiatives and events.

This individual partners across internal teams and external agencies to bring campaigns to life in compelling, measurable, and scalable ways—ensuring consistency, quality, and impact across every touchpoint.

Position Functions and Responsibilities Include:

Go-to-Market Planning and Campaign Development

• Translate marketing strategy and organizational priorities into integrated go-to-market plans, including objectives, audience segmentation, messaging, and channel strategy.
• Develop clear, insight-driven campaign briefs that guide creative development and execution across channels.
• Collaborating with Vice President, Brand and Communications, ensure messaging and storytelling alignment with brand voice and audience needs.
• Build campaign roadmaps, calendars, and toolkits that enable coordinated, cross-channel execution.
• Partner with Chief Marketing and Communications Officer and Vice President, Brand and Communications to ensure campaigns ladder up to broader brand, revenue, and engagement goals.

Execution and Project Management

• Manage end-to-end execution of integrated marketing campaigns across digital, content, events, partnerships, and paid/owned channels.
• Own day-to-day campaign development, creation, and management, ensuring deliverables are on brief, on time, and on budget.
• Oversee development and deployment of creative assets from concept through production and launch, including direct development of necessary assets as needed.
• Ensure seamless integration across channels and touchpoints, delivering cohesive audience experiences.

Cross-Functional and Partner Collaboration

• Serve as a central connector across Marketing, Development, Programs, and external partners to align priorities and execution.
• Lead cross-functional workstreams, ensuring clarity, accountability, and momentum across complex initiatives.
• Collaborate with the marketing team to ensure brand consistency and executional excellence.
• Communicate campaign plans, progress, and results to stakeholders, including senior leadership. 

KPI Tracking, Performance and Continuous Improvement

• Define campaign KPIs and success metrics aligned with organizational and marketing objectives.
• Work with channel owners to monitor campaign performance and synthesize insights into clear, actionable recommendations.
• Optimize campaigns in real time through a test-and-learn approach, adjusting tactics to maximize impact.
• Lead post-campaign analyses and reporting to inform future planning and investment decisions.

Core Knowledge, Skills and Abilities:

• Proven ability to develop and execute integrated go-to-market plans across multiple channels.
• Strong understanding of brand positioning, messaging, and storytelling with the ability to translate strategy into compelling campaigns. Proven capability to personally bring a brand to life through written components, and through clear direction to others.
• Demonstrated success managing complex, multi-channel campaigns with multiple stakeholders and tight timelines.
• Comfort with KPIs, campaign measurement, and using data to optimize performance and inform decisions.

Requirements: 

• 5–7+ years of experience in integrated marketing, brand marketing, or campaign management with hands-on execution responsibility. This role may supervise others over time.
• Experience with marketing platforms and tools (Salesforce, Asana, Hootsuite, etc.) and comfort working across digital and event-based channels.
• Ability to create a welcoming work environment for all.

Culture and Values: Points of Light has a 35-year plus history that it seeks to honor, while looking toward the future as an innovative thought leader in the social sector. We have a fast-paced, collaborative environment. Our organization values innovation, dedication, teamwork and respectfulness. We enjoy thinking big, but also working hard to deliver our best work. Our team is solution-oriented, looking for someone who is always ready to deliver on ways to solve challenges, internally and with external partners.

What We Offer: Competitive compensation and excellent benefits including a robust PTO program: 18 days of PTO and 10 holidays; plus, we are closed December 25-January 1. Medical, dental and vision benefits offered, free life insurance, along with long-term and short-term disability, a 403b program with employer match, and 1 day of volunteer time off per month.