Paid Media Intern

Job Description

SUMMARY: Stride, Inc. is seeking digital marketing professional to help drive significant revenue growth across our lines of business including General Education and Private Education.

Stride is looking for a paid media intern to broaden the efficiency and scale of the display, paid social & digital video marketing channels across all lines of business. Reporting to and collaborating with Paid Media Managers and Paid Media Specialists who are responsible for the hands-on execution of paid social, paid display and/or digital video across multiple platforms.

This position requires an individual who is analytically minded, data-driven in their decision-making process and familiar with marketing technologies. This role must understand digital marketing best practices with an innate curiosity to continually investigate new trends and disruptive approaches to improve the company’s acquisition results. The Paid Media Intern will be expected to work closely and collaborate with internal partners to test new strategies and assist in managing a cadence of creative testing.

ESSENTIAL FUNCTIONS: 

• Responsible for hands-on platform reporting for paid social, paid display and digital video campaigns across multiple platforms including Meta, Google Demand Gen & YouTube

• Monitor and analyze campaign performance data to improve conversion rates, decrease cost per application, grow volume and reach business objectives.

• Working with Paid Media Manager and Specialists on execution of digital campaigns across platforms and all lines of business utilizing the latest technologies and best practices.

• Work with Paid Media Managers and Specialists to meet and exceed channel-specific volume and efficiency goals and offer proactive strategic campaign recommendations.

• Regularly report on channels’ performance and make recommendations for both scale and efficiency improvements.

• Work closely with Paid Media Manager and Specialists to ensure campaigns have message optimization and creative alignment throughout peak and off-season.

MINIMUM REQUIRED QUALIFICATIONS:   

• Pursuing a college degree in related marketing fields.  

OTHER REQUIRED QUALIFICATIONS: 

• Hands-on experience in multiple display and video platforms and campaign types, including but not limited to: Meta, Google Ads, Google Demand Gen & YouTube.
• Ability to gain useful consumer and brand insights using platform data
• MS 365; Web proficiency
• Desire for continuous learning and professional development

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a fully remote position. 

COMPENSATION & BENEFITS: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level.  Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. 

We anticipate this position will pay $20.00 - $22.00 per hour. This salary is not guaranteed, as an individual’s compensation can vary based on several factors.  These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. 

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. 

Job Type

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.