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Marketing Specialist, Customer Centricity

Key Facts

Remote From: 
Full time
Mid-level (2-5 years)
English

Other Skills

  • Microsoft Office
  • Creativity
  • Non-Verbal Communication
  • Collaboration
  • Time Management
  • Writing
  • Social Skills
  • Editing

Roles & Responsibilities

  • 2-3 years of relevant professional experience in marketing, brand content, or communications.
  • Strong writing, editing, and storytelling skills with the ability to tailor messages for different audiences and platforms.
  • Proficiency in design tools: Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and/or Canva.
  • Proficiency in Microsoft Office Suite and project management tools (e.g., Asana); ability to collaborate across teams and manage multiple priorities.

Requirements:

  • Content Development: Create brand marketing plan content to support product launches, promotions, and campaigns across multiple channels, including digital and social media.
  • Creative Execution: Deliver creative materials for internal and external audiences in adherence to brand guidelines.
  • Cross-functional Collaboration and Strategic Accounts: Collaborate with product marketing, sales, and R&D teams to ensure brand consistency and develop customized presentations and high-touch sales materials for priority customers.
  • Project and Campaign Management: Intake creative projects, manage timelines, coordinate with stakeholders, and ensure alignment of assets with campaign objectives and KPIs.

Job description

Job Description: Marketing Associate, Brand Content & Communications

Location: Remote

Company: Finlays Solutions

Position: Marketing Associate, Brand Content & Communications

Summary

Finlays Solutions is seeking a creative and dynamic Marketing Associate, Brand Content & Communications to join our Marketing team. This role involves collaborating with various teams to develop and manage internal and external communications and promote brand successes. The Marketing Associate, Brand Content & Communications will support the development and execution of brand content to achieve growth goals and ensure consistency to our brand values and identity.

Key Responsibilities

  • Content Development:Createbrandmarketing plan content to support product launches, promotions, and campaigns across multiple channels, including digitalandsocial media.
  • Creative Execution:Execute and deliver creative materials for both internal and external audiences in adherence to brand guidelines.
  • Strategic Account Content:Develop customized presentations and high‑touch sales materials for priority customers, translating brand positioning and visual identity into compelling, customer‑specific narratives that support salesconversations.
  • Cross-functional Communication:Collaborate with productmarketing, sales, and R&D teams to ensure brand consistency and alignment with businessobjectives;Maintainintranetmarketing hub as a communication platform to update internal teams.
  • Project Management:Intake creative projects, communicate with stakeholders, manage timelines, and ensure successful execution.
  • Campaign Collaboration:Work with the Marketing team to ensure creative assets align with campaignobjectives, testing and refining to meet goals and KPIs.
  • Promotion:Promote business line wins, innovations, and achievements(internally and externally)
  • Awards Tracking:Track anddevelopindustry award submissions and nominations.

Required Skills

  • Communication:Strong writing, editing, and storytelling skills with the ability to tailor messages for different audiences and platforms.
  • Design Skills:Experience in Adobe Creative Cloud products (InDesign, Illustrator, Photoshop) and/or Canva.
  • Technical Proficiency:Proficient in Microsoft Office Suite,Asana/or similar, and other relevant communicationand project managementtools.
  • Interpersonal Skills:Excellent verbal and written communication skills; ability to collaborate effectively across teams.
  • Professional Experience:2-3 years of relevant professional experience.

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