Key Facts

Remote From:

Full time

English

Hard Skills

Data-Driven Testing Instagram Advertising Banner Ads Consumer Behaviour User Generated Content Competitive Analysis Social Media Performance-Based Advertising Design Brief Video Advertising TikTok Marketing

Other Skills

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Proactivity
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Teamwork
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Communication

Paired

Computer Software / SaaS

About Paired

Love more. Stress less. Paired is your guide to improve communication, stay connected, and deepen intimacy as a couple. With our daily questions feature you get a fun question to answer every day with your partner. Each question comes with a research-based fact of why answering it will help your relationship, and only by answering the question yourself can you unlock your partner’s answer! If you’re looking to identify your relationship strength and growth areas then our couple quizzes are here to help. Each week the quiz is on a different aspect of your relationship, and when your partner answers the quiz you’ll be able to compare answers. Think you know your partner well? Put your knowledge to the test with our couple games! Guess your partner’s answers to funny, thoughtful, and downright silly questions and see how many guesses you get right. The partner with the highest score wins the game! Lastly, our relationship tips are written by the world’s top couple therapists and academics and draw on decades of research to help you understand what works and what doesn’t in a relationship. Join the community of people around the world building lasting love with Paired today.

Company type: Startup

Industry: Computer Software / SaaS

Founded: 2018

Company size: 11 - 50

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Job description

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We're seeking a Creative Strategist to drive our client's paid advertising performance through high-converting ad concepts and data-driven iterations. You'll generate fresh creative angles, script compelling ads, and work closely with our designer/video editor and media buyer in a fast-paced feedback loop. This role requires deep understanding of DTC ecommerce, consumer psychology, and what makes ads stop the scroll and drive purchases.

Responsibilities

Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends
Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content
Review campaign performance feedback from the media buyer and use data to inform next creative iterations
Provide clear direction and feedback to the design/video team to ensure effective execution
Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram
Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts

Requirements

Strong ability to craft hooks, angles, and messaging that convert, backed by understanding of consumer psychology
Comfortable interpreting ad performance metrics and feedback to guide creative decisions
Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads)
We require a portfolio
Ability to produce high-quality concepts quickly and iterate based on data
Clear, proactive communicator who thrives in collaborative feedback loops
DTC brand exposure is a strong plus, particularly across CPG, wellness, or cannabis
Solid Meta creative testing experience. TikTok familiarity is a bonus but not a dealbreaker
Someone who can operate across the full loop: briefing, concepting, and performance analysis. Not just ideation

Benefits