Senior Product Manager

About Us 

Activated Insights, a Software-as-a-Service (SaaS) leader in long-term and post-acute care, Is looking for an experienced Senior Product Manager. Founded in 2008, we are a software company serving North America's fastest-growing labor market—long-term and post-acute senior care. As the market leader, our technology, surveys, and training solutions are used by organizations ranging from small businesses to billion-dollar care organizations. Ultimately, our services impact the lives of hundreds of thousands of seniors every year. 

Today, with over 250 team members and over 7,000 customers spanning more than 23,000 sites of care, our products focus on employee engagement, ongoing education, resident and patient satisfaction surveys, and reputation management tools. 

 

What Sets Activated Insights Apart: 

• We are at the heart of the healthcare industry's most dynamic sector, with an ever-growing demand for post-acute and long-term care to address the fastest-growing segment of the US population. 

• Our bond with healthcare providers draws compassionate, service-driven team members, fostering a spirited, collaborative culture aligned on our mission to deliver exceptional experiences for our employees, our customers, and the people in their care. 

• A high-performing executive leadership team with success in both public and PE companies, primarily in high-growth organizations focused on the long-term and post-acute care market. 

• Backed by a private investment firm with 40+ years of experience forging lasting partnerships across the healthcare industry. 

 

Why Is This Role So Special? 

As the Senior Product Manager at Activated Insights, you will play a pivotal role in shaping the future of our product portfolio. You will own the product strategy and roadmap for key product lines, leading high-impact initiatives that directly influence company growth, customer satisfaction, and competitive differentiation. With significant autonomy and the ability to influence at all levels of the organization, this is an exceptional opportunity for an experienced product leader who wants to make a real difference in the lives of seniors across North America. 

 

Key Responsibilities 

Product Strategy & Vision 

• Define and communicate long-term product vision and strategy for assigned product areas, aligned with company objectives and market opportunities. 

• Own the product roadmap, ensuring ongoing alignment with customer needs, business goals, and competitive positioning. 

• Conduct advanced market research, competitive analysis, and customer discovery to inform strategic product decisions. 

• Evaluate emerging technologies and industry trends to identify opportunities for product innovation and competitive differentiation. 

Product Execution & Lifecycle Management 

• Drive end-to-end product lifecycle management from concept through launch and optimization. 

• Lead product discovery efforts including hypothesis development, rapid experimentation, and validation of product concepts prior to development. 

• Define and maintain the product backlog, ensuring clear user stories, requirements, and acceptance criteria for engineering teams. 

• Oversee major product releases and complex feature enhancements. 

• Monitor post-launch performance and proactively identify optimization opportunities. 

• Identify opportunities to improve product adoption, retention, and customer value within a SaaS subscription model. 

Cross-Functional Leadership & Collaboration 

• Lead cross-functional collaboration across Engineering, Content, Marketing, Sales, and Customer Success to define and execute product strategy. 

• Partner with leadership to prioritize initiatives based on business impact and resource allocation. 

• Work closely with Engineering leadership to manage Agile development processes and release schedules. 

• Collaborate with Marketing and Sales to develop and execute go-to-market strategies. 

• Engage with external vendors and partners to support integrations and product expansion efforts. 

• Act as senior liaison for complex technical integrations, product requirements, and customer-driven enhancements. 

• Communicate product strategy, roadmap priorities, and performance outcomes to executive leadership and key stakeholders. 

Data, Research & Analytics 

• Serve as the voice of the customer by synthesizing insights from user research, customer feedback, product usage data, and market trends. 

• Establish product success metrics (adoption, engagement, retention, feature utilization, and customer satisfaction) and leverage data analytics to measure performance and guide continuous improvement. 

• Provide strategic oversight of user research and usability testing efforts. 

Team Development 

• Mentor and provide guidance to team members as needed. 

• May be responsible for managing product team members in the future as the organization and product team scale. 

• Contribute to long-term product vision and innovation strategy.