Sr. Link Building Specialist

Ready to move beyond execution and help shape the strategy behind high-impact link building? Rankings.io helps law firms compete in some of the toughest search markets in the country. Off-site SEO is central to how we do that, and we're looking for an experienced Sr. Link Building Specialist to help lead it.

This role sits directly under our Director of Link Building. You'll assist with ownership of strategy and keep campaigns running at a high standard. It's a good fit for someone who has built real expertise in link acquisition, knows what separates a quality backlink from a risky one, and thrives under pressure.

Key Responsibilities

Help own and execute high-impact link-building strategies while driving outreach, partnerships, and campaign quality. This role blends hands-on execution with strategic thinking, requiring day-to-day collaboration across departments to deliver consistent, high-quality results.

• Lead complex, high-priority link-building campaigns across:
• Guest posting
• Niche edits
• Local sponsorships
• Digital PR
• Citations
• Authority link acquisition

• Develop and execute a monthly landing page and anchor text strategy to:
• Align link acquisition with priority pages across client sites 
• Ensure a natural, diverse anchor text distribution
• Support keyword ranking goals without over-optimization
• Continuously refine targeting based on performance data and SERP movement
• Balance link velocity and page-level authority growth

• Conduct competitor backlink analysis to:
• Identify strategic opportunities
• Inform campaign direction
• Maintain competitive positioning
• Ensure all placements meet established quality standards
• Build and maintain relationships with:
• Publishers
• Site owners
• Journalists
• Develop outreach messaging that drives responses and engagement
• Cultivate long-term partnerships to generate consistent link opportunities
• Review campaigns to ensure quality, consistency, and performance
• Collaborate cross-functionally with:
• Content team
• SEO team
• Account team
• Align link-building efforts with broader marketing and client strategies

Requirements

• 3+ years of SEO experience with a strong focus on link building and off-site strategy
• Demonstrated experience running outreach campaigns at scale
• Solid understanding of backlink quality, anchor strategy, and Google's ranking factors
• Proficiency with Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
• Strong written communication skills, particularly in outreach and relationship building
• Highly organized with the ability to manage multiple campaigns simultaneously
• Agency experience preferred

Benefits

• Starting Salary of $55k
• Opportunity to grow into a Manager role
• Fully remote position
• Unlimited PTO
• Quarterly training stipend for Professional Development
• $100 Wellness Reimbursement Program
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Health Insurance (including fully employer-funded coverage)