Retail Marketing & Activation Virtual Assistant

Overview

We are seeking a highly organized and execution-focused Virtual Assistant to support retail marketing and activation initiatives within the US market.

This role sits at the intersection of project coordination, retail operations, and marketing execution, supporting supplier relationships, retail placements, and internal project delivery.

The ideal candidate has hands-on experience in retail (especially US FMCG/FDMC environments) and can confidently manage multiple moving parts while ensuring projects are executed accurately and on time.

Key Responsibilities

Retail Marketing & Activation Execution

• Support the creation and execution of retail marketing presentations (Google Slides / PowerPoint)

• Work from templates to build polished, client-ready decks

• Coordinate with internal design teams to gather and implement visual assets

• Assist in preparing materials for retail buyers and partners

Retail & Supplier Coordination

• Communicate with suppliers, brokers, and retail buyers

• Assist in coordinating retail placements (e.g. in-store displays, secondary placements)

• Support execution of retail activations such as display setups (e.g. corrugated box displays)

• Ensure all deliverables are completed on time and aligned with expectations

Project Management & Execution

• Manage multiple projects simultaneously across different retail channels

• Track progress, follow up with stakeholders, and ensure deadlines are met

• Act as a central point of coordination between internal teams and external partners

• “Own” execution — not just assist, but drive tasks forward

Data & Reporting Support

• Work within Excel to update forecasts and track project-related data

• Maintain accuracy across documents and reporting tools

• Support general operational tracking and updates

Requirements

Must-Have

• Experience in retail (VERY IMPORTANT — ideally US market exposure)

• Understanding of FDMC (Food, Drug, Mass, Club) retail channels

• Strong PowerPoint / Google Slides skills (presentation building)

• Solid Excel skills (comfortable navigating and updating data)

• Strong communication skills (supplier + stakeholder interaction)

• Highly organized and execution-driven

Nice to Have

• Experience working with major US retailers (Walmart, Target, Costco, etc.)

• Background in retail marketing or product placement

• Project management experience

Working Style

• Execution-heavy, not strategy-heavy

• Fast-paced with multiple moving parts

• Requires strong follow-up and ownership

• Template-based design (not fully creative)