Head of Paid Social

The Head of Paid Social will lead and scale our global paid social efforts. This role will be responsible for defining the paid social vision, managing substantial media budgets, and leading a high-performing team to drive user acquisition and revenue growth across key markets.

Key Responsibilities

• Strategy & Leadership
• • Define and execute a comprehensive paid social strategy aligned with company growth objectives and ROI targets.
  • Lead, mentor, and grow a team of paid social specialists as necessary, fostering a culture of performance, accountability, and continuous learning.
  • Collaborate with senior stakeholders to align paid social initiatives with broader marketing and business goals.
• Campaign Management & Optimization
• • Oversee the planning, execution, and optimization of campaigns across platforms such as Meta, Snapchat, and X.
  • Ensure efficient budget allocation across key regions.
  • Drive continuous performance improvements through data-led decision-making and campaign optimizations.
• Performance & Analytics
• • Own and manage large-scale budgets, ensuring alignment with ROAS and profitability targets.
  • Analyze campaign performance and provide actionable insights to improve efficiency and scale.
  • Develop reporting frameworks and dashboards to track KPIs and communicate performance to stakeholders.
• Testing & Innovation
• • Lead structured testing initiatives across creatives, audiences, and landing pages to maximize conversion rates.
  • Integrate industry best practices, automation, and AI-driven tools to enhance performance and operational efficiency.
  • Stay ahead of industry trends, platform updates, and regulatory changes, particularly within the iGaming space.
• Cross-functional Collaboration
• • Work closely with creative, product, and tech teams to optimize user journeys and landing page performance.
  • Ensure compliance with advertising policies and regional regulations related to gambling.