Key Facts

Remote From:

Full time

Senior (5-10 years)

English

Hard Skills

Customer Acquisition Management Customer Journey Mapping Marketing Automation Data Integration Channel Management Email Management Event Tracking Engineering Optimization Data Quality Vendor Management Campaign Management Audience Segmentation Campaign Management Application Integration Architecture Cross-Functional Collaboration Organizational Structure Internal Documentation

Other Skills

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Communication
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Detail Oriented
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Prioritization
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Problem Solving

Vivante Health

Health, Sport, Wellness & Fitness

About Vivante Health

The all-in-one digital solution for gut health and disease. We’re helping people feel better, while lowering their cost of care. At Vivante, we’re taking on digestive disease because an astonishing 70 million people in the US are affected—that’s twice the number with diabetes and more than many other chronic conditions combined. Unlike other chronic conditions, though, digestive diseases are often untreated or misdiagnosed...because of stigma. Over half of adults with digestive trouble admit they haven’t even consulted a provider about their symptoms. This is unfortunate because chronic digestive symptoms take a toll on home life, work performance, romance, and even simple social events. And digestive disease is expensive! For most companies, GI claims are the #2 healthcare expense, second only to cancer. Specialty drugs for inflammatory bowel disease can run $70k per year for just ONE employee. Now is the time for employers and health plans to address digestive health, while at the same time providing REAL help to the millions who are struggling and don’t know where to turn. Our all-in-one digital program, GIThrive®, empowers people—through brilliant technology and advanced science—to spend less time worrying about their digestive symptoms and more time living life. A wonderful byproduct of the GIThrive success is reduced medical and Rx drug spending for employers, health plans and individuals. Contact us for a no-cost-to-you claims analysis. You’ll be shocked at how much GI claims are costing your company. But we can help!

Company type: Scaleup

Industry: Health, Sport, Wellness & Fitness

Founded: 2018

Company size: 51 - 200

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Job description

About Cylinder Health

Founded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health.

Position Summary

We’re seeking a Marketing Operations & Lifecycle Manager to drive member acquisition, engagement, and retention through data-informed, multi-channel marketing. This role blends strategy and execution—owning lifecycle campaign development while optimizing the systems, data, and processes that power them. You’ll play a critical role in shaping how and when members engage with Cylinder, ensuring they receive timely, personalized communications that guide them to the right care and ultimately improve their health outcomes.

Responsibilities Include:

Marketing Operations

Own architecture, integration, and ongoing optimization of email automation tool (Iterable), serving as the internal expert and primary vendor lead
Identify and implement automation opportunities to increase efficiency and scale
Partner with Data and Product to ensure data accuracy and integrations, audience integrity, and reliable event tracking
Document workflows and best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.
Monitor channel performance and deliverability, adjusting strategies as needed

Lifecycle Strategy & Execution

Execute lifecycle marketing across email, SMS, push, and other digital channels using Iterable
Design and optimize end-to-end member journeys (onboarding, engagement, retention, winback)
Analyze campaign results to generate insights and drive continuous improvement

You'll be a good fit here if you are:

Passionate about improving gut health
Exceptional attention to detail
Self-motivated problem solver
Someone who thrives in a fast-paced, remote-first environment
Comfortable with fluid job responsibilities

Required Qualifications:

5+ years of work experience with 3+ years of direct marketing operations experience
At least one year of experience working at a start up
Advanced expertise in Iterable, or similar tool, including the ability to develop complex customer journeys from scratch and create data-driven audience segments to optimize member engagement
Strong data analysis and optimization capabilities
Self-directed, highly organized, and ability to prioritize

Cylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.

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