Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 20+ brands in footwear accessories, hosiery, specialty running, outdoor, fitness and movement categories. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Balega, Harbinger, TriggerPoint, Perfect, Sport-Brella, DryGuy, SKLZ, RockTape, Sof Sole, Stabil, Spenco, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Forcefield. From insoles, socks, and shoe care to fitness equipment and seasonal accessories, Implus' products are sold in over 80,000 retail locations across North America and in over 70 countries worldwide.
At Implus we are committed to creating and sustaining an inclusive culture. We encourage & value different perspectives and are seeking a Senior eCommerce Account Manager who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds.
POSITION SUMMARY:
As the Senior E-commerce Account Manager – Omnichannel, you will own the full P&L performance of Walmart.com, Target.com, and Costco.com e-commerce channels for all Implus brands. You will develop and execute omnichannel strategies that drive revenue growth, expand market share, and deliver a world-class brand experience across these key retail partner sites.
This role partners directly with Commercial Sales leaders, Brand Marketing, Creative, IT, and Operations teams to align digital go-to-market strategies with broader business objectives. You will serve as the primary point of contact for your assigned accounts—leading joint business planning, negotiating vendor agreements, and translating sell-in/sell-out data into actionable insights that fuel growth.
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Essential Job Function:
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Account & Revenue Ownership
- Own and manage the Walmart.com, Target.com, and Costco.com e-commerce accounts end-to-end, driving revenue targets across all Implus brands.
- Own future channel expansion into other e-commerce channels such as DCSG.com, Academy.com, FleetFeet.com, and into the Canadian market with Canadian Tire and more.
- Create, maintain, and track fiscal year budgets for each account; monitor sell-in (invoiced) data against budget to understand monthly pacing and communicate results to stakeholders.
- Develop and execute strategic and tactical plans including landing page optimization, rich media implementation, product detail page enhancements, and merchandising strategies.
- Negotiate customer contracts including vendor agreements, compliance manuals, promotional funding requests, and price increase proposals.
- Negotiate sell-in opportunities for excess or discontinued inventory to maximize revenue recovery.
Cross-Functional Collaboration
- Partner with Commercial Sales leaders, Marketing, Creative, Customer Operations, Retail Activation, Sales Support, and IT to align digital strategies with in-store and wholesale programs.
- Collaborate with Brand Teams on digital launch strategies, ensuring sales leaders have complete sell-in materials and digital assets; communicate key product launch dates across the organization.
- Support forecasting and demand planning operations by researching, tracking, and communicating production lead times and estimated delivery dates for new and existing items.
Analytics & Reporting
- Communicate commercial sales results to key stakeholders, providing visibility into sell-in and sell-out data at the brand, category, and product level.
- Leverage web analytics tools and reporting platforms to identify trends, measure campaign performance, and uncover opportunities for optimization.
- Evaluate market conditions and the competitive landscape to develop data-driven growth strategies in the digital retail space.
Brand Protection & Compliance
- Audit retailer websites periodically to ensure the Implus product catalog is current, accurate, and comprehensive.
- Evaluate and enforce MAP (Minimum Advertised Price) policy at the account level; partner with the Brand Protection team to communicate adherence and corrective actions.
- Utilize the brand promotional calendar to coordinate promotions across online strategic accounts.
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Other Functions:
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Minimum Qualifications: Knowledge/Skills/Abilities
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- 5-7 years of digital commerce strategy experience with a proven track record managing major retail.com accounts.
- Direct, hands-on experience managing e-commerce channels for at least one of Walmart.com, Target.com, or Costco.com (multiple preferred).
- In-depth working knowledge of retailer portals (e.g., Walmart Retail Link, Target Partners Online, Costco vendor portals) and retailer analytics platforms, with the ability to extract insights, monitor performance, and drive account-level decisions.
- Demonstrated ability to own account-level revenue targets and develop strategies to meet or exceed them.
- Proficiency in web analytics platforms, digital marketing tools, and reporting dashboards.
- High proficiency with Microsoft Excel and the broader Microsoft 365 suite.
- Strong forecasting, inventory management, and demand planning capabilities.
- Excellent written and verbal communication skills with the ability to present data-driven insights to senior leadership.
- BA/BS in Digital Commerce, Marketing, Advertising, Business, or a related field (or equivalent professional experience).
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Preferred Qualifications:
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- Power BI, Sigma, or similar business intelligence tool proficiency.
- Consumer packaged goods (CPG) industry background, ideally in sporting goods, fitness, or footcare.
- Strong analytical mindset with the ability to derive actionable meaning from complex data sets.
- Track record of respectfully challenging existing methodologies to improve processes and drive efficiency.
- Proactive, entrepreneurial self-starter comfortable operating in a fast-paced, multi-brand environment.
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- Observe/Identify: The ability to observe details at close range (within a few feet of the observer).
- Hearing: Ability to effectively communicate with co-workers, customers and vendors.
- Communicate: Ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- Move/Transport: Ability to occasionally move boxes weighing up to 25 lbs. across office for various needs with or without accommodations
- Remote position with occasional travel required for account meetings and trade events.
- Stationary position: Ability to work at a computer for extended periods; standard visual and hearing abilities required.
- Work involves deadlines and may require managing multiple priorities simultaneously.
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Implus is an Equal Opportunity/Affirmative Action Employer and committed to creating a diverse and inclusive company culture. All qualified applicants will receive consideration for employment without regard to race, color, religion/belief, sex, national origin, gender identity, sexual orientation, age, protected veteran status, disability status, or any other protected status under the law. Individuals needing a reasonable accommodation should contact hr@4implus.com.
