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Account Manager, EMEA

Job description

Description

About Intentsify:

WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence.

HOW WE DO IT - Delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively.

WHY WE DO IT - To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue.

About the role:

Manage and Sell Intent Driven solutions to key marketing/sales/lead generation decision-makers within agencies and enterprise prospects. Lead all aspects of the sales effort and act as a conduit between the prospect and appropriate support personnel to identify, organize and focus the resources required to affect the sale.


Responsibilities:

· Drive adoption of Intentsify’s data, software, and services at customer accounts.

· Manage, and provide strategic guidance for, your customer’s lead generation campaigns

· Assist clients with topic, keyword, and content development

· Interpret data in standard situations and uses data to develop insights

· Build a clear path to achieve revenue goals within an account

· Define roles and responsibilities for the customer/vendor

· Provide guidance on campaign assets and lead gen best practices

· Suggest campaign optimization tactics to deliver on your customer’s goals.

· Leverage data and insights from Intentsify’s dashboards to provide consultative guidance for customers on campaign planning and lead nurture.

· Use scalable processes around customer outreach, user groups, product announcements, etc.

· Educate and evangelize the power of Intentsify’s intent data across the B2B sales and marketing landscape within our customer base – and the extended buying center.

· Work with the sales and customer teams to create a roadmap and ensure the achievement of joint business goals.

· Help sales identify and manage upsell and activation opportunities.

· Create and deliver regular business reviews for each customer to demonstrate the value they are receiving from Intentsify.

· Collaborate with our Display team to help our clients leverage our digital advertising solutions.

· Bring insights back from your customers to help shape Intentsify’s products and processes

· Proactively track customer satisfaction and metrics.

· Drive advocacy and online customer reviews.

· Help sales prepare for, and secure, annual subscription renewals.

· Bring a positive, collaborative, team-oriented attitude to the office and your customers.

Requirements

Qualifications:

· 3-5 years of relevant experience with quota carrying B2B software/technology or demand generation sales and closing complex sales cycles.

· Consistent track record of meeting or over-achieving quota.

· Experience closing transactions to line of business executives.

Desired Requirements

· BA/BS degree or equivalent practical experience.

· Experience selling B2B intent data software, content syndication, and programmatic display in the B2B technology space.

· Familiarity with marketing tech stack (Marketo, Eloqua) and B2B publishers/media.

· Strong and demonstrated written and verbal communications skills.

· Ability to work in a fast-paced, team environment.

· Strong customer references.

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